Recent announcements by Google AdWords have me a bit concerned and confused. First, it was the new destination url protocol that separates the landing page from tracking parameters. Next came call only ads. Both of these features have big upside potential and should allow advertisers to up their game. But they also have a significant […]
Archives for 2015
Bing Webmaster Tools Launches Track Certificates to Review & Track All Certificates Requested on Your Site
If you haven’t gotten around to signing up for Bing webmaster tools, they have just made an awesome reason for you to do so. Bing Webmaster Tools has added a new feature called Track Certificates. This new feature now allows webmasters to track and review the certificate that visitors requested while visiting your site. Track […]
Ensure You Update Sitemaps & Elements When Switching to HTTPS
Gary Illyes from Google made a post on Google+ this morning reminding webmasters to ensure they update all site related development with HTTPS after the switch from unsecured to secure server. Google did a small scale analysis on websites that showed an astonishing 80% of HTTPS URLs that are eligible for Google indexing were not […]
5 Ways To Ensure Awesome PPC Reports
Ah, PPC reporting. It’s a necessary part of any PPC manager’s job, and yet often the most hated. Sure, creating weekly or monthly reports can be tedious, but it’s also important to both the PPC manager and their clients or bosses. I asked members of the PPCChat community for tips on creating great reports. Here […]
Google My Business Allows Business Owners to Update Images in Listing
If you haven’t liked the lack of control that Google gives business owners when it comes to the photos being displayed in their Google My Business listing on both the web and in Android and iOS apps, you are in for some good news. Google is finally allowing business owners the opportunity to update their […]
Google’s Mobile Ranking Boost Will Be Stronger Than HTTPS Ranking Boost
The mobile rankings boost for mobile-friendly sites beginning April 21st will have a much higher boost than the ranking boost we saw for HTTPS last year. At SMX West last week, Gary Illyes was in the hot seat during Ask the Search Engines session. And as you can imagine, mobile was the hot topic of […]
Google AdWords Introducing New Dynamic Structured Snippets
Google has added a new extension into the mix with the introduction of dynamic structured snippets, an automated snippet adding additional useful information into an ad based on data from the landing page’s website. Currently, AdWords will show the snippet for retail, hotel and flight searches. They do plan to add additional verticals year this […]
Twitter Finally Releases Official Twitter WordPress Plugin
If handing over credentials to your Twitter account for a WordPress plugin has you feeling a bit squeamish, you will be happy to know that Twitter has finally released their own official Twitter plugin. This actually surprising that it has taken so long for Twitter to release their own plugin. Many anxious for an official […]
Google Adds Site Malware Warnings to Google Analytics
Google has begun showing malware warnings to webmasters from within their Google Analytics accounts. This change is good because while many webmasters use Google Analytics, not all of them are signed up for Google webmaster tools yet, or it might just be one member of the team with access to it, while more members have […]
Facebook Removing Likes from Deactivated & Memorialized Accounts on March 12th
If you run a Facebook page you should be aware that Facebook is planning to remove all likes made by counts that are either deactivated – by the user or by Facebook – as well as likes made by those users who pages are now memorialized after passing away. March 12th is the day that […]