During Gary Illyes’ keynote at State of Search in Dallas, he talked quite a bit about featured snippets and gave some advice for those who are looking to get into the featured snippets. He said pages should either implicitly or explicitly state the question on the page, then answer the question. While he didn’t go […]
Archives for 2015
Google May Release Documentation Getting Featured Snippets
While there are plenty of SEO tricks to try and get featured snippets in the Google search results, Gary Illyes said that he is pushing to get oddicial documentation released on how to get featured snippets. It would be nice to see something official from Google on this. They haven’t talked much at all about […]
How Many URLs & Duplicates Google Knows About
During the State of Search keynote yesterday in Dallas, Texas, Gary Illyes shared a pretty incredible stat – Google knows about 120 trillion URLs, and of those URLs, 60% of them are duplicate. Now keep in mind Illyes does not say these are all indexed and ranking – merely that 60% of the URLs Google […]
Structured Data Markup Does Not Influence Featured Snippets… Yet
Many SEOs have been busy reverse engineering featured snippets to increase their odds of getting them. But Gary Illyes from Google debunked one of the common rumors that has been floating around recently. During his State of Search keynote Monday in Dallas, Illyes talked quite a bit about featured snippets and one thing he mentioned […]
Google Wants to Allow Site Owners to Update Knowledge Panels
Good news if you have ever suffered from having incorrect information show up in a Google Knowledge Panel in the search results. Google wants to make it easier for site owners and individuals to update their knowledge panels and edit them for correct information, according to Gary Illyes during his State of Search keynote Monday. […]
Latest Google Search Quality Rater’s Guide: Mobile Rewrite
We have another Google Quality Rater’s Guidelines & Handbook, and this one is mere weeks old – October 2015. And like the last time we covered the Quality Rater’s Handbook, Google has completely written major parts of their guidelines. Last year we saw Google put the emphasis on pages that had a high level of […]
Bing Ads Testing Credibility Extension to Highlight Brands
Bing Ads is testing a brand new credibility extension. The goal of the extension is to highlight well known brand names and highlight it in the search results. Here is what it looks like: Because display URLs can sometimes be confusing about whether it is the real brand site or not, this extension showcases official […]
Google AdWords Launches Holiday Snippets & Texts
Last week Google started letting business owners set holiday hours and this week the presents continue but this time in the AdWords sphere. On Tuesday they announced on their Google+ Page that people can subscribe to receive via SMS promotions related to Black Friday, Cyber Monday and general Holiday deals. Clearly this is a test […]
Bing Ads Editor for Mac is Coming
One of the biggest complains we hear about Bing Ads is surprisingly the lack of support for having a Bing Ads Editor for Mac users. And we can finally announce, Bing Ads Editor for Mac is on its way! Bing Ads made the announcement at Thursday’s Bing Ads Next event, which brought industry experts and […]
Bing Launches Mobile Friendly & Blocked Resources Testing Tool
While Bing has been showing when sites are mobile friendly, they haven’t had a tool for webmasters wanting to test their sites… until now. They have announced the launch of a brand new mobile friendliness testing tool. Bing is currently checking for the following when determining if the page is mobile friendly or not. Viewport […]