Someone asked a question about PageRank in today’s Webmaster Hangout. While we had a surprise PageRank update in 2013, which was a surprise update when Google fixed something else, there hasn’t been any change since then. But people still ask about it. A couple things to note. Google does use and update PageRank internally for […]
Archives for January 2016
Google: No Limits on Word Count on a Page for Search Results
How does Google view word count? The question came up in today’s Webmaster Hangout with John Mueller about whether there is a minimum word count on a page or not. The answer is no, there’s not. This is something I said in my Google Panda article, with an example of a page with a featured […]
Searchers See 30+ Different Experiments in Google Search Results
We all know Google loves experiments in the search results, and some are more noticeable than others, and I tend to notice a ton of them. Different colored stars are pretty noticeable, while I am sure there are many other subtle experiments we never notice, especially if they influence ranking in some way. John Mueller […]
Google Panda: Unlikely SEOs Will Notice When Panda Updates
There has been a lot of discussion recently about Google Panda recently and how frequently it is updated now that it is a core ranking signal. While Gary Illyes confirmed that Panda is not real time, there wasn’t any specifics given about how frequently it updates, only that what we have been seeing fluctuating in […]
5 Great Ways to Customize Your SEM Ads to Your Audience
The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context. The exact moves you […]
Second Generation of Sharing: Interview with Ed Haslam, CMO ShareThis
Yesterday, we looked at Unruly’s list of the 10 most-shared Super Bowl ads of all time. Today, let’s listen to what Ed Haslam, the CMO of ShareThis, has to say about the state of digital sharing. Greg Jarboe: I read recently that you think that think that the social data industry is right on the […]
Google Cache Switching to HTTPS For Secure Sites
If you view a Google cache of a website that is on a HTTPS URL, Google is starting to serve those cached pages under a secure connection. This means if your website is HTTPS, if someone views a cache of your page, that cache will now be served through a secure connection HTTPS URL to […]
Recent Google Core Search Update Brand Keyword Related?
Now that the drama over “it must be Penguin!” and “it must be Panda!” has died down, we are finally hearing some more specifics about what people are seeing in regards to the recent core search results fluctuations that have been going on for just over a week. There were definitely signs that these changes […]
Google Now Testing “What’s Hot” & “Nearby” in Search Drop Down Box
Google is testing some new options in Google Now that show up when a searcher goes to start a search using Google Now on mobile. While we are used to seeing recent searches and another link to go to more recent searches, two new options have shown up – “What’s Hot” and “Nearby.” Here is […]
3 Tips for Creating More Effective Online Ads
If you’re interested in getting more traffic to your website or growing your business’s online community, a great way to accomplish this goal is to run online ads. There are many places and formats in which you can run ads, including platforms like Google AdWords. However, there is a lot more to running ads than […]