Google seems to be stepping up their app indexing game. They are now app indexing content that is less than an hour old and is giving searchers the option of either opening it in the app, or continuing to the regular website instead. Here is one showing a news example from 35 minutes before. You […]
Archives for February 16, 2016
Google Testing New Separators in AdWords Sitelinks
Google is testing a new display format for separating AdWords sitelinks in the search results. Instead of the usual “-“, they have replaced it with a dot instead. Serptests spotted the test, and although it is a pretty minor one, it does make the sitelinks pop out as individual links a bit more. Here is […]
Personalization & Universal Search Can Skew Search Analytics in Google Search Console
If you have looked in your Search Analytics in Google’s Search Console and see a really high position for a keyword or keyword phrase that doesn’t match up with actual traffic, there are two reasons why – either personalization or universal search results are skewing those positioning numbers. The question was brought up in the […]
Google Adds New Live Tag to Non-Video Content Threads
Google added the “Live” tag in front of video links in the Google search results last year, and it appears they are now doing the same for community driven sites that feature very active threads. On Friday, members of the band Viola Beach died in a car crash, there were many news pieces being published […]