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You are here: Home / 2016 / Archives for February 2016

Archives for February 2016

Google AdWords Switching to 4 Ads on Top, None on Sidebar

February 19, 2016 at 9:38 am PST By Jennifer Slegg

Google AdWords Switching to 4 Ads on Top, None on Sidebar

It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results.  This replaces the usual mix of top, bottom and sidebar-heavy AdWords ads, depending on […]

Check Google Search Console for New Errors in Hreflang Tags

February 19, 2016 at 5:03 am PST By Jennifer Slegg

Check Google Search Console for New Errors in Hreflang Tags

If you use hreflang on any of your pages, you might want to double check Google Search Console for errors.  Many webmasters received “Errors in hreflang” emails from Google yesterday, even for sites/pages that previously passed. You can check for messages from Google, or you can also check the “International Targeting” section in Google Search […]

New Social Engineering Content Detected Warning in Google Search Console

February 19, 2016 at 4:31 am PST By Jennifer Slegg

New Social Engineering Content Detected Warning in Google Search Console

Over the last day or so, Google began issuing manual actions for “social engineering content detected.”  These new warnings have a pretty confusing name that are causing people to question what exactly “social engineered content” is. Here is the new warning: It seems to be related to Google’s new change to the Safe Browsing program.  […]

Yelp Reviewer Sued By Business With Non-Disparagement Clause

February 19, 2016 at 4:20 am PST By Jennifer Slegg

Yelp Reviewer Sued By Business With Non-Disparagement Clause

A business is suing a former client after they left a negative review on Yelp.  The review was left despite having a non-disparagement clause in the The issue stems from a negative review that a client, Michelle Duchouquette, left for Prestigious Pets, a local pet sitting business in Dallas, Texas.  But Prestigious Pets includes a non-disparagement […]

Google AMP Launching in Search Results February 24

February 19, 2016 at 4:00 am PST By Jennifer Slegg

Google AMP Launching in Search Results February 24

We have known that Google plans to launch AMP sometime at the end of February.  But AdAge is now reporting that AMP is scheduled to go live in the mobile search results on February 24th. All signs are pointing to their planned eminent launch of AMP.  Google added AMP error reporting to Search Console and […]

Review Stars Dropping in Google Organic Search Results

February 19, 2016 at 4:00 am PST By Jennifer Slegg

Review Stars Dropping in Google Organic Search Results

There has been a trend in the past couple of days where review stars have been dropping by a fairly large percent in the past couple of days. Here we see the first drop on Mozcast. As you can see, the review stars dropped by 14.5%.  But the following day, Mozcast’s update on Thursday morning, […]

Google Adds AMP Help to Webmaster Help Forums

February 18, 2016 at 5:06 am PST By Jennifer Slegg

Google Adds AMP Help to Webmaster Help Forums

Having problems implementing AMP on your pages?  Google has added a new webmaster help forum section specifically for AMP, and added some new pinned posts with quick answers. John Mueller announced the new AMP forums for all questions related to AMP. We now have a category for AMP / Accelerated Mobile Pages here in the […]

Facebook Instant Articles Available to All Publishers in April

February 18, 2016 at 4:45 am PST By Jennifer Slegg

Facebook Instant Articles Available to All Publishers in April

Facebook is opening up Instant Articles to all publishers, Facebook announced yesterday.  However, it is a merely just a pre-announcement, as Facebook does not actually plan to make it available to publishers until April. Facebook’s Instant Articles allows Facebook to serve articles directly within Facebook, saving a user a click through to a website that […]

Using SEO Research to Discover Why Organic Rankings Dropped

February 18, 2016 at 4:30 am PST By Ron Dod

Using SEO Research to Discover Why Organic Rankings Dropped

Does this sound like you? “We redid our website and our organic search traffic plummeted. We have been losing organic search traffic continually for months. We have lost rankings for key positions in Google.” If I had a nickel for every time one of our clients said this to us, I would have at least […]

Yahoo Testing Their Own Larger Product Listing Ads

February 18, 2016 at 4:10 am PST By Jennifer Slegg

Yahoo Testing Their Own Larger Product Listing Ads

Google has been testing their own oversized version of Product Listing Ads and it seems Yahoo is testing their own version too. Yahoo’s version is actually running their own Yahoo Shopping Ads, so these are not the Google PLAs they have been testing in Yahoo Search Results.  But instead of the maximum 2 lines of […]

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