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You are here: Home / 2016 / Archives for April 2016

Archives for April 2016

Google Adds New “Instant Content” Feature in Search Results

April 29, 2016 at 5:40 am PST By Jennifer Slegg

Google Adds New “Instant Content” Feature in Search Results

Google has launched a new feature into beta where Google will publish content directly within their search results… content that is supplied by publishers.  The content is in a new large section of the search results and can make a person or an organization stand out. When publishers submit their content, Google is actually hosting […]

Google Play Now Showing When Apps Contain Ads

April 29, 2016 at 5:30 am PST By Jennifer Slegg

Google Play Now Showing When Apps Contain Ads

Google has expanded a popular feature to show Android users when the app they are looking at contains in-app ads or not.  This follows the recent addition of the in-app purchases note that shows up on some Android apps that have in-app purchases available. A user on Reddit spotted the addition to the apps in […]

Google AdWords Expanded Headlines Now Live

April 28, 2016 at 4:44 am PST By Jennifer Slegg

Google AdWords Expanded Headlines Now Live

Google has a new closed beta for AdWords advertisers which expands the length of the title and descriptions significantly. In this new beta, descriptions can be up to 80 characters while the headline space is doubled.  Display URLs can also be further customized to show two directories instead of the usual single one. Himanshu Sharma […]

Google Testing Both Lighter & Darker Blue Links in Search Results

April 28, 2016 at 4:16 am PST By Jennifer Slegg

Google Testing Both Lighter & Darker Blue Links in Search Results

At SMX West earlier this year, Paul Haahr commented that Google recently tested 41 different shades of blue to discover which one was best.  Well it looks like their experimenting isn’t over because in the past couple of days, searchers have noticed both darker and lighter shades of blue being tested. Here is the darker […]

Google Adding Neighborhood Info in Local Knowledge Panel

April 28, 2016 at 4:00 am PST By Jennifer Slegg

Google Adding Neighborhood Info in Local Knowledge Panel

Google is now adding neighborhood information to the local knowledge panel for some businesses.  Joy Hawkins was the first to notice the addition.  When neighborhood information is available, Google will show it prominently near the top of the local knowledge panel. Here is how it appears in the search results: And here is a closer […]

Why Blog Comments Are Great for Google SEO… and Users

April 27, 2016 at 6:05 am PST By Jennifer Slegg

Why Blog Comments Are Great for Google SEO… and Users

There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead.  But is this a smart move? Google has often referred to user generated content as a valuable quality signal, something that can be irreplaceable […]

Turn Off Some Types of Notifications in Google Search Console

April 27, 2016 at 4:39 am PST By Jennifer Slegg

Turn Off Some Types of Notifications in Google Search Console

If you are tired about being notified for what you consider to be “unimportant” notifications from Search Console, Google has announced that you can now disable some types of notifications from being emailed to you. Here are the ones you can opt out of: To opt out, there should be an option in the email […]

Google: Best Practices for 301s in Large Htaccess Files

April 27, 2016 at 4:21 am PST By Jennifer Slegg

Google: Best Practices for 301s in Large Htaccess Files

Someone raised an interesting question on Twitter today… what to do about older 301 redirects, especially when the redirect file begins to get a bit long and complicated.  Could they be deleted after a time?  Or should you keep them in their massive files with the potential server slowdown for visitors? @Trey_Collier if the new […]

In-Depth Articles Return to Google Search Results

April 26, 2016 at 4:00 am PST By Jennifer Slegg

In-Depth Articles Return to Google Search Results

A few weeks after Google removed all In-Depth Articles from the search results, they are now returning.  Yesterday I spotted multiple search results that are now showing In-Depth Articles once again, after losing them earlier this month. They have returned with the same most recent styling Google was using.  They are separated from regular search […]

Bing Ads Testing High Contrast Bolding of Keywords in Search Results

April 26, 2016 at 3:59 am PST By Jennifer Slegg

Bing Ads Testing High Contrast Bolding of Keywords in Search Results

Bing seems to be testing a new way to make sure that you notice the search query keywords when they appear on the search results page.  Instead of the usual darker gray, Bing is testing bolded black for keywords instead. Here is how it appears in the search results: Here is how it normally displays, […]

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