Google has lifted the previous demotions from all versions of Penguin in the search results. So if you are waiting to see rankings improve from any of the previous iterations of Penguin, those have now gone out in the search results for all impacted sites. In the early morning Pubcon breakfast session with Gary Illyes from […]
Archives for October 2016
Google: Penguin is Not a Machine Learning Algorithm
Ever since the new real time Penguin algorithm was released by Google, there has been speculation that Penguin was either a machine learning algorithm or had a machine learning component to it. And if it was machine learning, would it be a supervised one or an unsupervised one. I asked Gary Illyes from Google, whether […]
Google Shows Special Ad Note for Vehicles in Local Ad Pack
If you are a care dealership or work in the vehicle industry, this new change Google has made to the mobile local pack ads is pretty interesting. It highlights the type of vehicle dealership it is at the top of the local pack ad units. I have spotted Google doing more testing of the local […]
Google Changes Product Listing Ads to Carousels on Desktop
Google has made a change where Google’s regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format. Google has made this change to searchers in the US, although it is likely international as well, for those that have shopping ads in their country. Google showing a carousel […]
Google Showing “From the Menu” Photos, Adds Photo Uploads for Local Restaurants
Google has added a new feature to the restaurant local knowledge panels. It is a section called “From the menu” that shows photos people have taken specifically of the food from the restaurant. Here is what it looks like: Note the blue camera image on the right above the photos of dishes. You can click […]
Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing
On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help […]
Google Confirms Some Google Search Algos Look at History of Page/Site
In today’s Webmaster Office Hours, John Mueller was answering a question related to the frequency of Google updating ranking signals for pages in the search results. But one thing that was interesting was he confirmed that the history of a page or site plays a role in how some search algos rank it, something that […]
How Often Google Updates the Various Search Algo Ranking Signals
Do Google’s various ranking signals within the search algo get applied all at the same time, or can the various parts get updated in cycles with how it ranks a site? We do know that some – like Google Panda – work on a long running cycle. But what about the remaining 200 or so […]
Starting Out? 3 Sources of Traffic When Launching
Starting out is overwhelming. If you are a small business owner looking to expand your marketing efforts online, you will easily find yourself at a loss when trying to cerate your to-do list. Well, I’ve done that for you. Here are all the tools and resources to launch a successful website and see results pretty […]
Google AdWords Testing Click to Text Business Option in Mobile Ads
Google is testing a new click to text option in Google AdWords ads that appear on mobile. While some businesses have an option to call, these ones are specific to a text only option, allowing a searcher to text the business instead of phoning. Here is what it looks like (screenshot taken earlier this week): […]