This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities. The move is intended to allow developers and even marketers who may not have coding experience to tap into the potential of the AR market, which eMarketer projects will grow […]
Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing
On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help […]
IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium
Earlier today, the Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This report explores virtual reality’s promise and pitfalls as the “the next big thing” in digital advertising. Interviews with two dozen leading voices […]
Unruly Launches Emotional Intelligence Products for Digital Advertising
Earlier this year, The SEM Post reported that video ad tech company Unruly had launched Unruly Pulse, a new dashboard that provided marketer with “emotional intelligence.” Among other things, data from the new dashboard showed that advertisers were failing to make people laugh, with hilarity one of the least common emotions worldwide. Yesterday, Unruly launched […]
Half of the Most Shared Olympics Ads of All Time Are From the Rio Games
Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart. Channel 4’s “We’re The Superhumans” is the most shared ad of the […]
‘We’re The Superhumans’ is Second Most Shared Olympics Ad of All Time
With the Opening Ceremonies set to start this Friday, Channel 4, the British broadcaster airing the Paralympics, currently leads in the race to become the most shared Olympic ad of 2016. According to data compiled by Unruly, a video ad tech company, Channel 4’s “We’re The Superhumans” has generated 1,256,567 shares across social media since […]
Unruly’s Outstream Video Ad Formats Debut on The Wall Street Journal
Advertisers on The Wall Street Journal’s website can now purchase Unruly’s outstream video ad formats, which create new premium video ad inventory within WSJ.com’s article pages. Unruly’s premium outstream video format begins to play only when the video is in-view, as defined by the Media Ratings Council (MRC). Measured by Moat, the format is designed […]
Has Unruly & News Corp Discovered a Cure for Vertical Video Syndrome?
Thanks to a new mobile format launched at an event held at Cannes Lions by News Corp and Unruly advertisers can now run viewable vertical video campaigns across News Corp titles. But, with the stigma still associated with “Vertical Video Syndrome,” will they use it? Well, we’ll soon find out. The outstream vertical video […]
Why did Taylor vs Treadmill become a Viral Video Hit?
Most marketers would look at “TAYLOR vs. TREADMILL,” which was published to the Beats 1 Radio channel on YouTube back on April 1, 2016, and ask, “Was this just an April Fools’ Day joke or hoax?” All the video’s description says, “Distractingly good. Apple Music.” So, it’s hard to tell. But, after I saw the […]
Unruly Offers Emotional Intelligence to Marketers and Ad Format Diversity to Videology Users
Unruly has made a couple of announcements recently that readers of The SEM Post will want to know about. The first offers emotional intelligence to marketers and the second offers ad format diversity to Videology users. According to data from Unruly Pulse, a new dashboard launched in beta a few weeks ago, American […]