Some of the headlines that announced News Corp’s acquisition of Unruly focused on the large amount of money that changed hands. The Guardian reported, “News Corp acquires ad platform Unruly Media for £58m.” Marketing Land reported, “News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million.” The Telegraph reported, “News Corp completes […]
51% of Super Bowl Ad Viewers Only Watched Commercials Online
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]
Who Owns the #1 Ranking in YouTube for “Back to School”? It’s Bethany Mota
According to Google Trends, August is the peak month for interest in the search term “back to school.” This is the case whether you look web search interest worldwide or just in the United States. It’s also the case for YouTube search interest worldwide or just in the United States. And it appears that YouTube […]
The New York Times Plans to Launch ‘Mobile Moments’
On Tuesday, The New York Times announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user’s day when Times journalism is particularly helpful in keeping readers informed and inspired. The ad solution, called Mobile Moments, will feature targeted short stories called Screenplays that will […]
Advertisers Only Pay for Video Views after 30 Seconds with Unruly’s New Pricing Model
On Tuesday, Unruly announced a new cost-per-completed-view (CPVC) pricing model that gives advertisers the option to only pay for a view when their video has been watched for 30 seconds. The video ad tech company also announced Unruly Complete, a fully flexible blend of Unruly’s ad formats, which will be sold on a CPCV model […]
Online Video Presentations: Why Some Companies Are Failing While Others Surge Ahead
According to the Content Marketing Institute, online presentations are one of the 10 most effective tactics used by B2C marketers. And a lot has been going on in the online presentations segment of the business video market over the last couple of days. Here’s the story: Two major incumbents in the video presentation market — […]
How to Navigate Liquid Consumer’s Complicated Pathways to Content
On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which taps into thought-leaders and industry pioneers for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms. If you haven’t encountered the “liquid” […]
Marketers Rank CTR as Least Important Metric in Video Campaigns
When Measuring Success of Programmatic Video Campaigns Marketers Rank Click-Through Rates as Least Important Metric According to a new survey of senior marketers released today by Unruly, click-through rates are the least important metric when measuring the success of online video campaigns. Instead, viewability and completed views were the highest priorities among marketers in both […]
Google Infographic Shares Mother’s Day Gift Trends
The folks at Google have just shared an infographic that shows Mother’s Day gift trends. And search engine marketers – especially ones that have waited until the last minute to figure out what to give mom this Sunday – will be delighted with the data, even if the graphics are a little cheesy. And SEMs […]
Even Industry Experts Should Read YouTube Channels for Dummies
An interviewer for the Content Marketing Conference blog recently asked me, “Anything else you’d like our readers to know?” And I replied, “Yes, don’t rush out and buy my book, YouTube and Video Marketing. It was published in November 2011. At the time, my second edition legitimately claimed to be ‘Fully updated with new information, including […]