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You are here: Home / Archives for Jennifer Slegg

How Google Applies the Search Algo to Different Languages

July 1, 2015 at 4:55 am PST By Jennifer Slegg

How Google Applies the Search Algo to Different Languages

It is a question that comes up periodically about Google’s search algo – does the algorithm treat different languages differently when it comes to their core Google ranking algo or is it a one-size-fits-all approach where all languages have the identical algo applied. The latest Google Webmaster Hangout for English/Hindi webmasters tackled this topic, with […]

Viewing Multiple Sites Together in Google’s Search Console

July 1, 2015 at 4:23 am PST By Jennifer Slegg

Viewing Multiple Sites Together in Google’s Search Console

Do you want the ability to view multiple sites at once in Google’s Search Console?  Whether it is because you have multiple small and/or related sites, you have a site set up with multiple subdomains, or you are transitioning to https and have your information split across two accounts, Google is looking for feedback on […]

Facebook’s Video Ads Have Option to Pay After 10 Seconds of Viewing

July 1, 2015 at 4:00 am PST By Jennifer Slegg

Facebook’s Video Ads Have Option to Pay After 10 Seconds of Viewing

Think of this as Facebook’s own version of the ten second rule.  Facebook will allow advertisers to purchase video ads that will only be charged after they have been viewed for a minimum of 10 seconds, according to a report from the Wall Street Journal. For advertisers running video ads on Facebook, it means they […]

Google Removes Brand’s Google+ Posts from Knowledge Panel

June 30, 2015 at 5:30 am PST By Jennifer Slegg

Google Removes Brand’s Google+ Posts from Knowledge Panel

One of the perks for brands who were also active on Google+ is that their most recent post on Google+ would also be featured in the knowledge panel for their brand or company, whenever it was triggered in a regular Google search result.  Not any longer.  Google has removed all Google+ posts from being displayed […]

Google: PageRank Sculpting Still Doesn’t Work

June 30, 2015 at 4:55 am PST By Jennifer Slegg

Google: PageRank Sculpting Still Doesn’t Work

Years ago, PageRank sculpting was the “big SEO thing” and it seemed like all SEOs – at least those who followed the SEO forums at the time – were trying it out.  SEOs are still doing sculpting, although to a lesser extent, these days, but how effective is it?  According to Google, not at all. […]

Bing Becomes AOL’s Default Search & AOL Takes Over Display Ads

June 30, 2015 at 4:51 am PST By Jennifer Slegg

Bing Becomes AOL’s Default Search & AOL Takes Over Display Ads

In a surprise move, Bing has become the default search engine for AOL and its “portfolio of sites” for ten years, according to a blog post by Microsoft. Bing will now power search and search advertising across the AOL portfolio of sites.  This 10-year agreement will enable AOL users to have access to world-class search […]

Google Adds Founder & Management Featured Snippets & Rich Lists for Companies

June 29, 2015 at 7:02 am PST By Jennifer Slegg

Google Adds Founder & Management Featured Snippets & Rich Lists for Companies

Google has added founder and management information for many large companies into their search results.  They appear as rich lists, featured snippets, and carousels, and they appear alongside the traditional knowledge panels that Google has displayed for many companies for some time. The rich lists show up for a variety of companies – both tech […]

Differences Between 404 and 410 for Page Removal, According to Google

June 29, 2015 at 6:21 am PST By Jennifer Slegg

Differences Between 404 and 410 for Page Removal, According to Google

John Mueller has recently been tackling emails he has been receiving and posting responses to help webmasters who may be dealing with the same issue.  \ The latest question is in regards to removing a large number of pages that will never return to the website, and whether a 404 or a 410 response is […]

Google Adds Featured Snippets & Rich Lists for Books

June 29, 2015 at 5:24 am PST By Jennifer Slegg

Google Adds Featured Snippets & Rich Lists for Books

If you are an avid reader, you will be happy to know that Google has expanded on the number of book related search queries that will now trigger a featured snippet or rich list in the search results. They are showing up for a variety of queries when searching for a book or book series […]

Yes, Google’s Panda Refresh Still Coming Soon

June 26, 2015 at 8:59 am PST By Jennifer Slegg

Yes, Google’s Panda Refresh Still Coming Soon

Yes, Panda is still coming, but no, we don’t have a specific date… yet. This is the word from Gary Illyes at Google when asked about when Google’s Panda refresh was to be expected, and he joked about why he should stop giving specific time frames on updates. @DanHowdle @Marie_Haynes And that's kids, why I […]

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