Facebook is planning to offer a new advertising feature for advertisers that allows them to target users talking about the Super Bowl in near real time during the lead up to the Super Bowl and during the game itself. Facebook is tracking those users who talk about or post about the Super Bowl on Facebook, […]
Pinterest Acquires Machine Learning Company Kosei to Boost Product Recommendations & Advertising
Pinterest is upping the game with the purchase of machine learning startup company Kosei in an effort to enhance many of their services such as product discovery, recommendations and monetization. Kosei helps websites specifically with product recommendations on websites, in apps and with advertising. Using datasets, it is able to reasonably protect what’s a shopper […]
Twitter Launches “While You Were Away” to iOS with Android & Desktop Coming Soon
In an effort to solve the problem of the Twitter timeline being-based instead of based on importance or relevance, Twitter has made a change to iOS that shows a recap of some of the most important tweets since your last visit under a “While you were away….”. It is currently rolled out for iOS users, […]
comScore Shows Google Lost 1.6% of Search Share When Firefox Made Yahoo Default Search Engine
The latest comScore data following the Firefox switch to Yahoo as its default search provider shows that it was as impactful to Google’s search share has was believed. Google saw a 1.6% decrease in their overall search share while Yahoo jumped up by 1.6%. It’s not a huge surprise, as many people didn’t realize that […]
Facebook Users Can Report Hoaxes and Fake News Links, Reducing Organic Exposure for Those Links
Facebook is making a new change that will allow all users to report fake news stories or hoaxes that tend to get posted over and over again on Facebook. And when reported multiple times, those stories will see reduced exposure in Facebook user’s news feeds. When a Facebook user reports that they feel a post […]
Bing Ads Launches Enhanced Sitelinks to All Locations and Languages
Bing Ads has now launched Enhanced Site Links to all advertisers. The popular feature, which launched in the US last year, now supports multiple countries and languages. Bing Ads is also planning to launch device preferences for advertisers. This means you can select different site links for your ads depending on which device the ads […]
Pinterest Advertising Problem When Advertisers Approach Pinfluencers Directly
Pinterest recently launched promoted pins which enables brands to advertise pins to users on the site. But there is a bigger issue that in Pinterest out of the revenue game, where brands are directly cutting deals with Pinfluencers to promote their pins instead. Pinfluencers are the top tier of non-brand users with the most followers […]
Brands Can Now Include All Social Media Profile Links in Google Knowledge Graphs
Brands can now had their social media profile links to their official company knowledge graph that appears in the Google search results. This means that you can include official links to profiles on places beyond Google+, including Facebook, Twitter, Instagram, YouTube, Myspace and LinkedIn – however it appears Pinterest is a glaring omission to the […]
Google Adding Concert Ticket Links to Knowledge Graph Results for Musical Artists
A brand-new knowledge graph feature will make it easier for official sources to sell tickets but more difficult for third parties who resell tickets or an affiliate commission on tickets. Google is releasing brand-new markup for ticketing links for musical artists that will include links to their upcoming concerts, including information such as the on […]
Ideas for Google Web Search & Webmaster Tools? Google Wants to Know
Google is collecting feedback from webmasters about what they want to see from both Google Search and Webmaster Tools. They have set up a Google Moderation Page so you can both submit your own questions and vote on ones already asked. There are multiple suggestions that have already been voted up. Many webmasters have great […]