There are many differences of opinions over the value of creating one larger site versus multiple smaller ones from an SEO perspective, with both techniques being successfully used. However, it really comes down to execution and how well someone can create quality microsites versus the value of a single larger site with the potential for […]
Site Navigation & Google SEO
Site navigation is one of those areas that has many facets of importance when it comes to both SEO and usability. A good site navigation makes it easier for Google to crawl and index a site, but it also needs to be usable for visitors to the site, since many use that same navigation to […]
Google AdWords Beta Feature Creates New Ads… & Auto Enables Them
There is a new Google AdWords beta that is causing some concern among advertisers – namely that Google will suggest new ads to run that it feels will perform well. But if the advertiser doesn’t respond to those suggestions within 14 days, instead of removing them, Google will instead automatically enable those ads and start […]
Google Testing Review Snippets in Local Pack in Search Results
Google is testing a new feature that would show partial review snippets within the local pack. The snippets show up both in the regular local pack as well as once someone clicks the “more places” to view the longer list of local businesses. When the test is active, it shows a short snippet from one […]
Browser Type and Its Impact Google Search Rankings
Does your site rank better or worse based on which browser someone is using when they search in Google? Do algos impact sites differently in different browsers? What about mobile browsers? Or does Google not take browser differences into account when deciding to rank sites. The question came up in the most recent Google Webmaster […]
Google Adds Autoplay Video Preview Clips to Search Results
Google is adding autoplay video previews to the Google search results when someone does a search that includes video results. The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previews to some users for those on the Google app for Android as well […]
Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack
In July, it became known – and noticeable to users – that the popular Chrome Web Developer extension had been compromised. Suddenly malware ads that were being served up in places such as the Google homepage and Google search results, where there obviously shouldn’t be any ads of this type. The developer issued a fix […]
Google Search Console Sends Security Warning Notices for HTTP Sites
If you have sites on HTTP, Google has begin sending out notices to site owners that their sites will be flagged as “not secure” in Chrome beginning in October 2017. So what does this mean? If your site has any form – which would include things such as a comment form – then Google will […]
Bing Testing Blended Local Mini One Pack in Search Results
When it comes to the Bing search results, their local pack results are very large and noticeable in the search results. But they seem to be taking a step back and displaying a smaller local result in the Bing search results when there is only one local listing found. And it blends so well in […]
Google Still Ignores Last-Modified Meta Tag
If you are using the last-modified meta tag, be aware that Google ignores this tag when it comes to SEO. The tag is <meta http-equiv=”last-modified” content=”YYYY-MM-DD”> which was originally used to alert crawlers to the fact a page was updated, or as a reference to when it was last updated after it was initially published. […]