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You are here: Home / Archives for Jennifer Slegg

AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

July 30, 2014 at 4:06 am PST By Jennifer Slegg

AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

Earlier this month, many people began noticing a huge surge in direct traffic on many websites, but primarily coming from an IE7 browser and from within the US.  This direct traffic was well outside of the ordinary but it was also skewing analytics data for many webmasters.  Barry Schwartz was the first to publicize the […]

Product Reviews & Ratings Changing in Google Shopping & Product Listing Ads

July 29, 2014 at 10:05 am PST By Jennifer Slegg

Product Reviews & Ratings Changing in Google Shopping & Product Listing Ads

Google is adding new product ratings into Product Listing Ads.  They are using a five-star rating system for ads appearing on Google.com and Google Shopping at google.com/shopping/ Google is implementing the ratings as they feel it will drive more traffic to Product Listing Ads and during their testing, they found it increased the CTRs. This […]

Google Domains Invites Available Through Google Employees

July 29, 2014 at 8:40 am PST By Jennifer Slegg

Google Domains Invites Available Through Google Employees

Google Domains is edging closer to being available to the public.  Several Google employees were making invites available to people in their circles on Google+ (you can easily find more people handing out invites).  John Mueller is the most visible Google employee offering invites to SEO types (although he is now out of them).  This […]

Google Testing New Timeline Knowledge Graph

July 28, 2014 at 10:37 am PST By Jennifer Slegg

Google Testing New Timeline Knowledge Graph

This just might be the craziest looking knowledge graph Google has created yet – an enormous timeline that side-scrolls to highlight important dates and events.  The timeline was discovered by Florian Kiersch who posted screenshots and video on his Google+ page. Here is what the timeline looks like before anything is expanded. You can see […]

Jennifer Slegg on Google Quality Ratings & More on Webcology

July 28, 2014 at 4:02 am PST By Jennifer Slegg

Jennifer Slegg on Google Quality Ratings & More on Webcology

Jennifer Slegg, Founder & Editor of The SEM Post appeared as a guest co-host with Jim Hedger on Webcology on WebmasterRadio last Thursday where we discussed all the hot topics happening on The SEM Post and Search Engine Roundtable. Great show to listen to while working, and get you caught up on all last week’s […]

Google is Testing New Family Breadcrumb Knowledge Graph

July 28, 2014 at 2:16 am PST By Jennifer Slegg

Google is Testing New Family Breadcrumb Knowledge Graph

Google is testing a brand new search knowledge graph which not only has detailed information but also shows breadcrumbs on the search result page. This was spotted by Dan Barker. When doing a search for someone with a famous parent, it showed Owen King as a child of author Stephen King, and also showed the […]

Week in Review – July 27, 2014

July 27, 2014 at 11:13 pm PST By Jennifer Slegg

Week in Review – July 27, 2014

Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post Huge Google Local Algo Update Shakeup – Pack Drops 62% New Dynamic Sitelinks Coming to Google AdWords Google+ Now Allows […]

Huge Google Local Algo Update Shakeup – Pack Drops 62%

July 25, 2014 at 6:45 am PST By Jennifer Slegg

Huge Google Local Algo Update Shakeup – Pack Drops 62%

There is a brand new Google local update and it is definitely getting some major attention from those in the local space in the US.  Local pack results have been reduced dramatically, spam is being targeted and Google is trying to reduce the number of duplicate local listings on a single search results page. Here […]

New Dynamic Sitelinks Coming to Google AdWords

July 25, 2014 at 3:04 am PST By Jennifer Slegg

New Dynamic Sitelinks Coming to Google AdWords

Pay per click experts know that carefully crafted sitelinks can perform phenomenally well for advertisers, leading them to either the best content on the site, or the content that is most likely to convert well or provide the highest ROI.  However, advertisers who have carefully crafted those sitelinks could see them replaced by new dynamic […]

Google+ Now Allows Hangouts to Promote Links, Videos and More to Viewers

July 25, 2014 at 2:29 am PST By Jennifer Slegg

Google+ Now Allows Hangouts to Promote Links, Videos and More to Viewers

One of the major limitations with Google+ hangouts is that it lacked an effective chat feature that allows the hosting person to easily share links with their audience.  Google+ is introducing a new Showcase app that allows hosts to share links, videos, merchandise and profiles in the sidebar of the hangout – information that will […]

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