There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]
Twitter Embeds Linked Tweets on Web Version of Twitter
Last month Twitter began embedding linked tweets for both the iOS and Android Twitter apps. Now, the change has moved to the desktop web version of Twitter. On Sunday I noticed an amazing Twitter exchange between William Shatner and NASA, and decided to not just retweet it but also comment on how great the exchange […]
Twitter Testing Descriptive Hashtags With Definitions
One of the big problems with Twitter is that it isn’t very intuitive for new users to figure out. We have seen them working on new tests, such as changing the retweet terminology to share, to help engage new users who might not be Twitter savvy yet. Users have discovered another new test Twitter is […]
Best of SEM – Week in Review August 3, 2014
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post What Marketers Can Learn From These Hashtags Fails Those Facebook Ads You See Could Be Instagram Related The Evolution of […]
What Marketers Can Learn From These Hashtags Fails
Hashtags can be useful for marketers in so many ways. They can be used for conference events, for Twitter chats, for world events – pretty much anything that is interesting to either the world or even your market audience. Unfortunately, there are still many marketers who don’t quite understand how hashtags can also result in […]
Those Facebook Ads You See Could Be Instagram Related
Marketers have been wondering how Instagram and Facebook would begin to merge on the advertising side of things, particularly when it comes to relationships between the two from an ad tracking perspective. And it looks like we have hit the point where ads can be targeted to users on Facebook because of an image they […]
More Networks Affected by AdRoll Retargeting Bot & Advertisers Getting Refunds
One of the mysteries of the huge increase in direct traffic this month coming from IE7 browsers was solved when it was determined that AdRoll retargeting was one of the focuses of the spam bot. However, the issue is a lot more widespread than initially believed. In an email to The SEM Post, Stephanie Sibal […]
You Can Now Filter Bots & Spiders in Google Analytics
While there have been complicated workarounds for discounting bots in Google Analytics, Google has never offered a way for users to automatically filter various bots. However, with more bots executing javascript, which executes the Google Analytics script on the page, it is definitely causing some users’ data to become skewed, particularly if they get hit […]
Google+ Account No Longer Required For Hangouts & New Google Apps For Business Support
One of the requirements for Hangouts on Air that annoyed some users was that users who wanted to participate had to sign in with a Google+ account and made it hard for businesses to easily use it as a platform for online meetings. Google has dropped this requirement now and users will only need to […]
Image Search Startup Madbits Acquired by Twitter
Twitter has acquired Madbits, an image search deep learning startup based out of New York. Over this past year, we’ve built visual intelligence technology that automatically understands, organizes and extracts relevant information from raw media. Understanding the content of an image, whether or not there are tags associated with that image, is a complex challenge. […]