There is always this push by SEOs to get the highest possible page speed score to get the most benefit from the ranking boost related to speed. But webmasters might be looking at it the wrong way in how Google applies it – or not. The question was how big of a ranking factor page […]
Google Testing “You Recently Search For” Yet Again
Google is once again testing adding a line with “you recently searched for <keyword>” beneath some search results. Here is how it shows in the search results: Jewelry was the keyword used on the search immediately preceding the search that showed this result. Only one result had this added notation. We last spotted it a […]
Google AdWords Testing Jump Scroll Product Listing Ads
Google is testing yet another variant of Product Listings ads. While the idea is similar to the mobile shopping carousel where you swipe scroll through the shopping ads, this desktop test has different functionality. Frederik Hyldig from s360 A/S spotted the test in the search results and sent them to The SEM Post. Here is […]
Google Search Console Sending Update Alerts for PageSpeed
Are you using the Google PageSpeed module on your site? If you haven’t updated it recently, you will probably receive an alert from Google reminding you to update it. Here is a copy of the letter that Glen Gabe shared. It seems that many were sent because there are a lot of reports from others […]
Google Adds Alerts in Search Results for Site Owner’s Non-Mobile-Friendly
If you still haven’t updated your site to be mobile friendly yet, Google has added yet another level of alerts to site owners whose sites aren’t mobile friendly. In addition to notices sent previously in Google Search Console, Google is now showing an alert right on your search result, when you do a vanity search […]
Bing Ads Testing New Social Media Extensions
Bing Ads is currently testing a brand new extension that allows searchers to add their most important social media profiles into their Bing Ads ad, via a new social media extension. Here is what it looks like. The social media icons within the ad copy are definitely eye catching. The new extension – simply called […]
Bing Ads Editor for Mac Launching This Summer
Eagerly awaiting the Bing Ads Editor for Mac users? Bing Ads announced at Bing Ads Connect in Vancouver that Bing Ads Editor for Macs is on schedule for release this summer. This is great news for those advertisers who work in a Mac only environment and are struggling with being not having Editor access unless […]
Bing Testing Huge Oversized Text for First Result Title
Bing seems to be testing an oversized title tag in the search results, one that makes the listing that use it much more noticeable in the search results. Here is how it looks: What is really noticeable is that the first result isn’t even matching the entire query. So Bing isn’t supersizing the title of […]
Google Showing Mini Reviews in Local 3-Pack in Search Results
Google is testing showing a single line from a Google+ review in a business’ listing within a 3-pack in the search results. The review features a short amount of text from the review and the icon of the reviewer. Here is how it looks: Dr. Pete Meyers from Moz was the first to notice the […]
Updated Google Quality Rater Guidelines: No More Supplementary Content, Emphasis on E-A-T
Here we go again! A brand new version of the Google Quality Rater Guidelines has been released. With this version we see some interesting changes. Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative […]