In the fourth quarter of 2014, Yahoo/Bing saw its highest paid search market share since the Search Alliance was formed back in 2008: Yahoo/Bing now has a 26% market share, compared with Google’s 74%. If you’re not on the Bing Ads bandwagon yet, it’s time to get busy. I believe Bing Ads will eventually overtake […]
Google Once Again Has Access to Twitter Firehose for Indexing Tweets
Google once again has access to the Twitter firehose, according to a report from Bloomberg. This access would enable Google to index the hundreds of millions of daily tweets more readily than they have for the last few years. Google and Twitter previously had an agreement where Google had access to twitters firehose of tweets, […]
7 Reasons Google Hates Your Site
As a business, nothing can be more frustrating than blending in. You want to set your brand, products, and services apart from the competition and make a statement. However, if you don’t listen to what Google wants and how they want it done, you’ll probably end up in a sea of internet anonymity. Learning how […]
New Google Mortgage Calculator Knowledge Graph, Testing With & Without Ads
If you play in the mortgage space, or even an online calculator space, you will probably be displayed to learn that Google is now including mortgage calculator as a knowledge graph. They also seem to be testing running the calculator both with ads and without. Because it’s a very competitive space, you just never not […]
Google Drops Below 75% of Desktop Searches, Yahoo overtakes Bing as Second Largest Search Engine
For the first time since July 2008, Google has dropped below 75% for their share of US desktop searches, losing ground to the Firefox driven Yahoo Search. Google now owns 73.67% of US desktop searches. In December, that number was 75.14%. It is worth noting that it’s a desktop searches where Google suffered this drop, […]
Google Continuing to Send More Warnings about Non-Mobile-Friendly Websites to Webmasters
If you escaped the initial warning letters from Google alerting webmasters that their sites were not mobile friendly, don’t breathe too easily. Google is continuing to send out new emails letting webmasters know that these issues can negatively impact their visibility and mobile search results – and there is evidence that some of those who […]
How Marketers Can Influence the YouTube Autoplay Feature
As The SEM Post reported yesterday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. YouTube has been testing the autoplay feature since early December 2014, but it actually leverages the “Related Videos” section, which has been a significant source of views for many channels as far […]
Google Chrome Redirecting Some UK Users to Google.com Instead of Google.co.uk
Some users in the UK are being switch to Google.com instead of using the default Google.co.uk when searching in Google Chrome. It’s unclear why it is just Google Chrome users that are being affected. The redirects are happening even when Google.co.uk is set as the default search engine, and when users are either logged in […]
No Banner Ads? No Problem: 3 AdWords Image Ad Tools
In my last post I outlined three tips for targeting on GDN that some advertisers many not know about. Not only is targeting essential in getting results, the creative plays a critical part in overall performance. Some advertisers find creating image ads a barrier to entry in the GDN because they have limited resources to […]
New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings
Earlier this month, Google began sending warnings to some webmasters that their sites were not mobile friendly. Not all webmasters received one of these notices, so there’s little bit uncertainty about what criteria was needed in order to prompt one of these warnings. However, now we know that Google is taking action against those sites […]