YouTube is offering bonuses to their largest YouTube video stars, in a move made to prevent an exodus of their largest draws the video platform. With other companies aggressively courting the most popular YouTube video creators, Google is taking steps to ensure they stay loyal on YouTube rather than defecting to a competitor. Facebook has […]
Display Select GDN Keyword Targeting Spotted in Google AdWords Accounts
In August I reported that display select only campaigns would soon be rolling out to all accounts and it is finally happening. The History This more stringent form of GDN keyword targeting has existed for a couple of years now in ways that didn’t allow the majority of advertisers to participate. The “Search Companion” beta has been using […]
Gangnam Style Was So Popular It Broke YouTube’s 32-bit Integer View Counter
Google has revealed that Psy’s Gangnam Style video is so popular that it actually broke the counters on YouTube. Previously, YouTube’s counter used 32-bit integer, which meant that the maximum number of views that the YouTube counter could actually count was 2,147,483,647. At the time, Google hadn’t anticipated that any video could possibly be viewed […]
Tracking Online Coupons & Promotions Through Pay Per Click
In the shopping world, price comparison runs rampant and one of the best features a business can highlight is cost savings. To accomplish this goal, businesses use discounts, sales, specials and promotions. Most e-commerce websites offer coupons or discounts periodically, and these deals are frequently applied to online and in-store shopping. Today’s lesson in e-commerce […]
Google+ Allows You To Pin Post to Top of Google+ Page
Google+ is taking a page out of Twitter’s usability book and has made the change that allows users to pin one of their Google+ pages to the top of their Google+ page. When viewing someone’s Google+ page, especially when they are a prolific poster, it can be hard to tell what the most important thing […]
Google Confirms Recent SERPs changes are Penguin 3.0, Including UK News Site Fluctuations
Google has confirmed that the recent changes related to Penguin that many webmasters have been noticing since last week are indeed still Penguin 3.0 rolling out. Many webmasters have been noticing extreme fluctuations in search results on previously affected Penguin websites, particularly with some of the websites that were hit with the original rollout of […]
Twitter Testing View Analytics Link From Within Individual Mobile Tweets
Twitter is testing a new feature that allows twitter users to view analytics directly from the tweet. Users will see a “View analytics details” below tweets. It is possible that this feature is only showing up for verified users, as the screenshot that the verge have shows it being on a verified users Twitter account. […]
Update on Google Not Indexing Legitimately Hidden Content on Webpages
Everyone has been talking about the fact that any content that happens to be hidden on a page is not being indexed by Google for ranking purposes. Hiding text for legitimate reasons is nothing new. People use them for FAQ pages so visitors can quickly see the top questions and click to view the ones […]
Google PageRank Will Likely Not Update Again
For several years we’ve been hearing about the death of PageRank from Google. Long before Matt Cutts left on leave he was saying that he doesn’t anticipate PageRank being updated again after the surprise update that happened in 2013. PageRank is long been used as a metric by webmasters, particularly for link building and is […]
Google Sending Out Defamation Removal From Search Notices to Webmasters
Usually when Google removes links from their search index, it is due to a DMCA filing alleging copyright infringement or as a result of a “Right to be Forgotten” request from the EU. But Google is now sending out link removal notices in response to legal complaints for “alleged defamation.” SUBJECT: Notice of defamation removal […]