This was an interesting question in today’s hangout, specifically dealing with how Google processed algos to determine ranking. Lets say that I improve quality of my site overall and users do notice that. How often does Google recalculate the overall score for my website? Every week, 2 weeks, monthly or does it take more time […]
RankBrain & It’s Potential Impact on All Parts of Organic Search
In today’s hangout, someone asked an inevitable Google RankBrain question, this time about whether Google’s RankBrain impacts other parts of the organic search, such as news and image results. Is Rankbrain’s query processing used by organic results only, or are any parts shared with other widgets, e.g. images, Shopping/PLAs, etc? While John’s answer isn’t exact […]
How Page Speed as a Google Ranking Factor Works
There is always this push by SEOs to get the highest possible page speed score to get the most benefit from the ranking boost related to speed. But webmasters might be looking at it the wrong way in how Google applies it – or not. The question was how big of a ranking factor page […]
Google Testing “You Recently Search For” Yet Again
Google is once again testing adding a line with “you recently searched for <keyword>” beneath some search results. Here is how it shows in the search results: Jewelry was the keyword used on the search immediately preceding the search that showed this result. Only one result had this added notation. We last spotted it a […]
Google AdWords Testing Jump Scroll Product Listing Ads
Google is testing yet another variant of Product Listings ads. While the idea is similar to the mobile shopping carousel where you swipe scroll through the shopping ads, this desktop test has different functionality. Frederik Hyldig from s360 A/S spotted the test in the search results and sent them to The SEM Post. Here is […]
Google Search Console Sending Update Alerts for PageSpeed
Are you using the Google PageSpeed module on your site? If you haven’t updated it recently, you will probably receive an alert from Google reminding you to update it. Here is a copy of the letter that Glen Gabe shared. It seems that many were sent because there are a lot of reports from others […]
Google Adds Alerts in Search Results for Site Owner’s Non-Mobile-Friendly
If you still haven’t updated your site to be mobile friendly yet, Google has added yet another level of alerts to site owners whose sites aren’t mobile friendly. In addition to notices sent previously in Google Search Console, Google is now showing an alert right on your search result, when you do a vanity search […]
Google Showing Mini Reviews in Local 3-Pack in Search Results
Google is testing showing a single line from a Google+ review in a business’ listing within a 3-pack in the search results. The review features a short amount of text from the review and the icon of the reviewer. Here is how it looks: Dr. Pete Meyers from Moz was the first to notice the […]
Updated Google Quality Rater Guidelines: No More Supplementary Content, Emphasis on E-A-T
Here we go again! A brand new version of the Google Quality Rater Guidelines has been released. With this version we see some interesting changes. Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative […]
Google My Business Local Ranking Factors for 3-Pack
Google My Business has updated their “Improve Your Local Ranking on Google” page for local businesses. While there has been a lot of speculation and reverse engineering, this seems to be the first time they have given official guidance on ranking in the local 3-pack. According to Google, they determine local rankings based on 3 […]