The New York Times is undertaking an experiment today where they will require all their employees to use only the mobile version of the site, and not the desktop version. With more than half of their traffic coming from mobile devices, they want their employees to be aware of just how important the mobile version […]
Safari & iOS 9 With New Ad Blocking API Functionality
One of the surprises about iOS 9 is the addition of ad blocking functionality. Many are viewing this as a shot directly at Google, as this new functionality could have a serious impact on their mobile ad revenue. The official name is “Content Blocking Safari Extensions”, which is described as giving developers the ability to […]
More Details on Google’s Separate Mobile Index
We have known that Google has been working on a mobile index that would be completely separate from the desktop index. At SMX Advanced last week, Gary Illyes from Google shared many more details about the possible mobile only index that has many SEOs excited. One Content Per URL The limitation of the current index […]
Twitter Launches Ad Targeting Based on User’s Installed Apps
Twitter is launching a brand new type of ad targeting that allows users to be targeting based on the apps they already have installed on their smartphones. While this new targeting type will make advertisers pretty happy, some users might not be quite so happy about being targeting based upon their apps. This new ad […]
Mobile Testing Beyond Google’s Responsive Web Design Test Requirements
When Google announced a new recommendation that websites must pass its mobile test, the rush to turn desktop layouts into responsive created what some termed “Mobilegeddon.” The logic behind Google’s decision is simple. The increase in smartphone searches created a need for websites to be user friendly on smaller screens. Websites that failed to be […]
AdMob Beta Allows App Developers to Remove Ads from Certain Segments of Users
Google is launching a new beta that allows app developers to turn off ads from specific segments of users, while displaying ads to other users. This would allow app developers to turn off ads to premium users or users that are very active and engaged, while displaying ads to more casual or first time users. […]
Google AdWords Launching Universal App Campaigns for Smaller and New Advertisers
Google AdWords is launching a new product at I/O later today called Universal App Campaigns, which is designed to help both smaller advertisers as well as new advertisers run install ads for their apps. Just provide us with a few inputs about your app — what your ad creative will say, the audience you wish […]
Google Plans to Update Mobile Friendly Test Tool
Maile Ohye at SMX today announced that they will be updating their Mobile Friendly Test to be more granular and provide insight into other on-page elements. It is very likely these elements will be rolled into the mobile friendly algo as Google begins to add signals to the algo that will reflect issues beyond simply […]
Google Continuing to Work on Separate Mobile Search Index
Earlier this year, Gary Illyes from Google mentioned that Google has been working on a completely separate mobile index. This would see both desktop and mobile have its own set of search results which would be served depending on what the searcher was searcher with. Google is reportedly still testing two indexes as Maile Ohye […]
Firefox for Android Not Displaying Mobile Friendly Tags
If you use Firefox for Android, you may have noticed that the Google search results are not displaying the usual “Mobile Friendly” tags that normally display before all mobile friendly search results. This screenshot was taken with the Firefox for Android app, with a version that hasn’t been updated to the newest release. It isn’t […]