Google is planning on rolling out sponsored search results with in the Google Play App Store within the next few weeks. Thus far, Google has not included any paid search results in their Google Play App Store, but many expected it would eventually be added, both because advertisers wanted it and because it would generate […]
Google Testing New Colored Lines Between Search Results on Mobile
Google is testing new colored lines separating mobile search results on mobile. Here is how it looks on Chrome with colored lines, and how it looks without. The results seem to be exclusive to those using Chrome for mobile devices. The colors are all in the Google logo colors. After the Google knowledge graph and […]
Google Adds New Carousels for Popular Sites in Mobile Search Results
Google has added new carousel results for popular topics and websites in the search results. These new carousels are meant to make it quick and easy for users to flip through multiple articles, videos and more from the same source while on a mobile device. This is also good news for webmasters because this means […]
Social Sharing Buttons on Your Site? Consider Adding “Send as SMS” on Mobile Websites
When you see social sharing buttons on a website, the first things that come to mind are Facebook and Twitter, and then depending on the type of site, you might also see a Google+ or Pinterest sharing button. But if you don’t have a “Share as SMS” button, you might want to rethink that following […]
Number of Yelp Visitors Drops; Yelp Plans to Increase Marketing Spend and Salesforce
Yelp might be losing a bit of their power in the online review space with news that users accessing the popular review site have dropped once again. The number of unique desktop visitors is at the lowest it has been since Q2 2013. Yelp saw 77.6M uniques in Q4 2014 compared with 80.5M in Q3. […]
Only 33% of US Mobile Users Expected to Purchase At Least One App in 2015
If your company is considering adding a paid app to supplement your website, you may want to reconsider how many people will actually pay for it. eMarketer has released a study showing only 33% of mobile users will pay for an app – any app – in 2015. The 33% does translate into 80.1 million […]
Going Local? Quick Tips on Local & Mobile Optimization
Local and mobile optimization. While two different things, they go together like SEO and link building. They are no longer separate tactics or strategies within the realm of web marketing. They are thoroughly integrated into any true web marketing campaign. This means that we can no longer “take a look” at local/mobile optimization “later.” They […]
Google Continuing to Send More Warnings about Non-Mobile-Friendly Websites to Webmasters
If you escaped the initial warning letters from Google alerting webmasters that their sites were not mobile friendly, don’t breathe too easily. Google is continuing to send out new emails letting webmasters know that these issues can negatively impact their visibility and mobile search results – and there is evidence that some of those who […]
New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings
Earlier this month, Google began sending warnings to some webmasters that their sites were not mobile friendly. Not all webmasters received one of these notices, so there’s little bit uncertainty about what criteria was needed in order to prompt one of these warnings. However, now we know that Google is taking action against those sites […]
Looking Into the Crystal Ball: 8 Predictions for SEO in 2015
In certain fields, industries, and technologies, change is an integral characteristic. In these fields, keeping up with current trends and whirlwind changes is the key to success. SEO is one of these areas. As 2014 is nearing its end, savvy marketers are looking ahead to see what SEO changes the New Year will bring. SEO […]