Google has been doing lots of testing lately with their Google Home Services Ads, and they are testing one more variation to the ad unit that appears at the top of the search results. This time it is a much smaller version of the ad unit, which reduces the amount of space it takes up […]
Google AdWords Testing Mobile “Available At” Local Third Party Stores
AdWords is testing a pretty unique style of local inventory ads. While normally local inventory ads highlight inventory available at the same store as the listed advertiser, these new ads are highlighting inventory at third party stores that are not directly connected to the advertiser, other than they happen to sell the products. For example, […]
Google Running AdWords Ads for Home Service Ads Promo
Google is now running AdWords ads to advertise their Home Service Ads. Navolutions was the first to spot the ad. What is noteworthy is there are no other paid ads at the top of the page, nor are there any Home Service Ads being displayed, despite many being available. And the local 3-pack wasn’t present […]
How SEO and PPC Can Work Together to Maximize ROI
SEO and PPC have always been very conflicting ideologies. On one hand, you have a precise profession where every cent counts (PPC), and, on the flip side (SEO), more is better with no regard to logic. Who cares about conversion rates when you get 10x the traffic as a PPC campaign? Am I right, my […]
Google Home Service Ads Now Show “Send Request” in Search Results
Google has once again made changes to their Home Service Ads that appear for some services and trades in the Google search results. Most noticeably, they have now added a new “Send Request” link right in the home service ad box that appears at the top of the search results. Clicking on the send request […]
Will AdWords Use AMP in the Future for Mobile Ads? Possibly
During today’s AMP session at SMX West, David Besbris talked about Google’s implementation of AMP and how they have integrated it within the search results. But one of the questions asked was about whether Google AdWords could start using AMP for AdWords ads. AdWords serving AMP landing pages… it is a pretty interesting thought. AdWords […]
Google Displaying AdWords Only at Bottom of Some Search Results
Normally if you get the first position in Google AdWords, you are positioned right at the top of the search results, either in the top spot above the organic or on the top spot in the right hand sidebar, for queries that still display ads there. Well with the changes with showing 4 ads at […]
Updates on Google’s 4 AdWords Ads & No Sidebar Ads Change
When Google officially made the change where the 4 ads above the organic search results went from small test to live, it was pretty significant news for many, especially for SEOs who are seeing their sites being pushed further down the page, and for advertisers who are suddenly seeing the AdWords bidding landscape changing. Here […]
Google AdWords Switching to 4 Ads on Top, None on Sidebar
It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results. This replaces the usual mix of top, bottom and sidebar-heavy AdWords ads, depending on […]
Yahoo Testing Their Own Larger Product Listing Ads
Google has been testing their own oversized version of Product Listing Ads and it seems Yahoo is testing their own version too. Yahoo’s version is actually running their own Yahoo Shopping Ads, so these are not the Google PLAs they have been testing in Yahoo Search Results. But instead of the maximum 2 lines of […]