Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse than to model your strategy […]
Google Play Adding Paid Search Results for AdWords App Advertisers
Google is planning on rolling out sponsored search results with in the Google Play App Store within the next few weeks. Thus far, Google has not included any paid search results in their Google Play App Store, but many expected it would eventually be added, both because advertisers wanted it and because it would generate […]
Google AdWords Changes Remove Setting to Really Delete Some Ads
If you have any AdWords ads that you have filed away as “removed” simply for decluttering, without actually wanting them gone for good, you should be aware that Google is making changes so that these removed ads will truly be removed. However, some people are so used to removed not really meaning gone forever that […]
Google AdWords Launches New AdWords Features Page
Google AdWords has released a new feature that will make it easier for advertisers to keep up on the latest changes. Something’s got announced in a blog, other things and announce on Google plus, and it can be hard to keep track of everything AdWords is doing. Adwords is hoping to solve this problem by […]
Don’t Skip the Side of Sitelink Optimization
If asked, every search marketer worth her or his salt would likely claim to be well-versed in developing appealing ads, crafting keyword-rich ad text and even making data-driven ad optimization decisions. Yet just how many search marketers regularly extend their ad analysis to the bottom half of the ad? Search marketers know about the importance […]
Facebook Ads Launches Relevancy Score, Facebook’s Version of Quality Score
When the choosing to display ads on Facebook, Facebook has been using an internal metric called relevance score. Now Facebook is going to begin displaying this metric to advertisers so they can improve their ads based on the feedback from it. Facebook’s relevancy score ranges from 1 to 10, with 10 being the best. The […]
Overcoming AdWords Conversion Data Discrepancies
Let’s start with a simple question. Actually this question is better: How many conversions did a campaign generate last month? Any PPC worth their salt will be able to give me a definitive number for that. It will feed our reports and justify our marketing spend. And more than likely it will be wrong. I’m […]
View-Through Conversions For GDN Text Ads Rolling Out?
Monday morning (2/9) while going through a round of statistics checks on my accounts, I noticed something odd. I had launched some remarketing campaigns the previous Friday in one client account and they were showing view-through conversions . So why is it odd? Because I had only launched this campaigns with text ads, this client is developing […]
IAB’s Large Format “Rising Star” Ads Have 3x Ad Interaction Over Traditional Ads
IAB has been pushing their “Rising Star” ad format, an ad that is much larger in size than traditional image ads on websites. IAB and C3Research released a study showing that interaction and recall of these ads is much better than with smaller image ads. Many sites have been reluctant to use these super sized […]
Case Study: Restructuring Shopping Campaigns To Improve Performance
Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired. It isn’t unusual to come across campaigns that have been structured with broad groups of products (and it can […]