Are you a well-known brand? Well when a searcher types in your brand name into the Google search box, Google Instant will auto suggest your competitor’s names as well. For example, if you search for Macy’s, but don’t quite hit enter right away, Google will auto suggest eight different competitors to Macy’s. It does not […]
What SEOs Need to Know About Google’s Doorway Pages Search Ranking Adjustment
Google has announced that they will soon be launching a ranking adjustment that will negatively impact doorway pages on websites, as well as potentially impacting an entire site if Google feels there are enough spam doorway pages on a site to warrant it. And this ranking change is coming into effect soon. Doorway pages have […]
Google to Close the Old Google Webmaster Tools API on April 20, 2015
Just a reminder if you are still using the old Google Webmaster Tools API that Google will be turning it off on April 20, 2015 The reason that the old API will be ending is due to ClientLogin shutdown happening the same day – all applications using older APIs with it will all stop working […]
5 Steps to Mastering Visual Content SEO
It’s no secret that visual content is ruling the internet these days, and as long as social networking sites and smart devices hold their ground in the consumer marketplace, images, videos, and infographics aren’t going anywhere soon. However, the truth is that nearly every channel is over saturated and inundated with low-quality, irrelevant visuals.It’s as if everyone is racing […]
Google Doesn’t Look at Previously Penalized Sites Differently With New Updated Algorithms
It is often believed by some SEOs that websites that have been previously penalized by Google, whether an algorithmic penalty or manual action spam penalty, that they would be scrutinized or algorithmically challenged more than another website that has never had any previous penalty – particularly those websites that had been penalized for a long […]
Google PageSpeed Insights Tool Will Optimize Site Images, CSS & JavaScript for Webmasters to Download
Google has quietly launched a new feature in this month in their PageSpeed Insights Tool – the ability to download optimized images, CSS and JavaScript. This “Download optimized image, JavaScript and CSS resources for this page” was likely added as part of Google’s push for getting the web mobile friendly. They have their new mobile […]
How Accurate is SEO Forecasting?
Earlier today Linkdex published the results of their recent survey of SEOs. The subject? Forecasting. The data? Very interesting and here’s why. We in the SEO community tend to be data-based. We like algorithms and analytics. We like sorting through numbers to determine the best path forward and make the best decisions for our clients […]
Google’s New Mobile Ranking Signal is on Page by Page Basis
At SMX West last week, one of the things Gary Illyes revealed is that the new mobile ranking boost will be determined on a page by page basis and will not be assigned to an entire based on how much of the site is mobile friendly. When the change was first announced, it wasn’t certain […]
Brand is Not a Ranking Factor
I’m surprised the SEO industry continues to perpetuate the assertion that Google prefers “brands.” The word “brand” is used as if it is a ranking factor, like PageRank. This thing that SEOs call “Brand” is a symptom of a site that has their ranking factors in order. Brand is not the ranking factor itself. If […]
New Google Webmaster Tools Report Details Blocked Images, CSS & Javascript
Google webmaster tools has added a new feature that will help webmasters you are ensuring their sites are mobile friendly prior to April 21. One of the issues that can cause the site to not be mobile friendly is when webmasters block elements on the page from being crawled, commonly JavaScript and CSS. And sometimes […]