When Google first began indexing PDFs, they advised webmasters to create HTML pages for any images, as they would not be indexed from within the PDF. This appears to have changed, as the GoogleOS blog has noticed that PDF images are now being included in the Google search index. Images from PDFs can be included […]
Google Ignores Links to 404 Pages
Last week, Gary Illyes from Google commented that 404 error pages do not cause a Google penalty. Yes, you will lose traffic to those pages if they had been “real” pages previously, but just having many 404s on a site does not cause a penalty specifically because you have many 404s. He was asked follow […]
Google Local 3-Pack Results With Ratings Selection
With the new 3-packs that are showing up in the search results, Google has also added a new ratings feature into the 3-pack that allows searchers to only see results above a certain star rating. Here is how it appears when there is a rating option in the 3-pack. They seem to appear for all […]
New Google Knowledge Cards With Multiple Dates
We have all seen the many Google knowledge cards that show dates for queries such as “when is Black Friday.” But now Google is running them with multiple dates in the card for some queries when the keywords “month” or “week” are in the search query. Here is an example for “nurse’s week” in the […]
404 Error Pages Do Not Cause a Google Penalty
Google has come out multiple times to state that Google does not penalize a site for having multiple 404s on a website. But the myth that there is some sort of penalty associated with having many 404 pages on a site still persists. And Gary Illyes from Google took to Twitter to address the rumors. […]
How to Download & Archive Google’s Search Analytics Monthly from Search Console
Google has released their brand new Search Analytics API, and Google’s John Mueller highlighted one of the new tools someone has created with it – a tool that will automatically download directly from Google Search Console the data in Search Analytics. Google’s Search Console (formerly Webmaster Tools) is one of the only real ways for […]
Open the Floodgates: The Case for Investing MORE in Web Marketing
This may come across as a completely self-serving comment, but I have found that most businesses under-invest in web marketing. And I’m not just talking about local companies that struggle to come up with any marketing budget at all. My agency, Pole Position Marketing, has worked with businesses of all sizes, and we have found that […]
Bing Also Adds Quotes for Authors & Celebrities to Search Results
Bing is stepping into the quote game, following Google’s lead into the field. Google recently added knowledge cards to their search results highlighting famous quotes from authors and various celebrities. Bing is now testing their own, but in a slightly different format. Bing is also displaying quotes in a knowledge card, but instead of a […]
Bing’s Featured Snippets Asking “Is This Answer Helpful?”
Bing has been testing their own version of featured snippets for a very small set of search queries. They appear to be expanding it slightly, but also asking for feedback. When one of the featured snippets displays, it also features two bright blue icons, one for thumbs up and one for thumbs down, so users […]
Movie Theme Carousels in Google’s Movie Knowledge Panels
If you are a movie buff, you are going to love a new feature from Google. When you search for a movie on Google, such as a favorite movie or a movie in a favorite genre, Google will also present three different carousels that users can click on to see related movies in a specific […]