• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Display Emojis in Google Product Listing Ads URLs

Display Emojis in Google Product Listing Ads URLs

January 25, 2016 at 4:52 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google pla emojisRemember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on them two months later?  Well, they are back… although not in the organic search results this time.

This time, you can get emojis displaying in Google’s Product Listing Ads (aka Google Shopping Ads).  A variety of emojis can be used, both full color and single color emojis.

Here is an example with the cake emoji:

shopping ad emojis 4

And here is another example with gift boxes being used.

shopping ad emojis 2

Here is another example with a gift box.shopping ad emojis 3

It is interesting that this can still be done, since Google disabled the use of emojis in both the organic search results and AdWords ads last year.

To display emojis in PLAs, you just need to insert the emoji into the name settings in the merchant settings.  A wide variety of emojis can be used.  But obviously advertisers would want to stick with an emoji that fits with the ad copy.

Will Google AdWords have an issue with this?  It is hard to say, and will likely depend on how widespread the use of emojis in PLAs become.  But it will definitely be something that advertisers should test, especially if their products do have a related emoji that would fit well.

I do think the full color emojis look best, but as we saw with the emojis in organic search results last year, it also is dependent on the type of browser used to display the emojis.

Thank you to Frederik Hyldig from s360 A/S for sending these screenshots to The SEM Post.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, Pay Per Click

Sign up for our newsletter


Comments

  1. Paul Wicker says

    January 26, 2016 at 9:12 am

    You say, “to display emojis in PLAs, you just need to insert the emoji into the name settings in the merchant settings.” Where exactly are you putting the emoji? I just tried it in the product description in my product feed but waiting on ad approval.

    Also for people who don’t know, you can put emoji in just about anything. On a Mac use Command + Control + Space and you’ll see the emoji menu. On a PC, first, throw it out, buy a Mac and then follow above directions. (kidding PC lovers )

    • Jennifer Slegg says

      January 26, 2016 at 2:01 pm

      It is in the name settings for the company/site name.

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
March 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in