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Google AdWords Testing New Olive Green AdWords Ads Tag

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adwords green tag

Google Adwords is testing yet another color of green in their AdWords ads.  This time, it is an olive green shade for the “Ad” tag and the URL line in Google AdWords.

Here is what the new color looks like:

adwords olive green

And here is another one, submitted in the comments below from Javi.

adwords olive green 2

This green is quite a different shade compared to the recent test last month that saw 5% of all ads being served as green.  Yellow is the default ad tag color while the URL is usually a brighter shade of green.  Google is continuing to test the brighter green version of this ad tag as well.

Here is a comparison between the two:

adwords green compare

While it is a subtle difference, the brighter version of the “Ad” tag stands out a bit more when compared to the green version.

Google has often tested a variety of colors in the search results.  We recently also saw Google testing black titles, a change that confused many searchers.

Thank you Frank Sandtmann for sending the screenshot to TheSEMPost.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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