Google is testing yet another color of stars in the search results, but I bet many business and website owners won’t be so happy with this one.
Here is how it appears in the search results, this one in a local 3-pack.
This is also the last color of the collection of star colors that have been doing the rounds lately, following both blue and teal colored stars.
Of all the star colors, I like this version the least. Advertisers and websites want those hard earned stars to stand out, but these definitely do not draw the searcher’s eye at all. That said, it is nice to see Google testing.
Thank you to Conrad O’Connell for grabbing the screenshots when he spotted the test.
The following two tabs change content below.
Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- Google Sending New Wave of Mobile-First Indexing Enabled Notifications - May 17, 2018
- Google Testing Disambiguation Box for Local Packs - May 17, 2018
- Google & Optimizing for Local “Near Me” Searches in Search Results - May 16, 2018
- Removing Sitemap Files From Google Search Console - May 16, 2018
- Why Google Won’t Give Specific Meta Description Lengths - May 15, 2018
Mon says
I see blue stars being tested. Been a few weeks now.