What We Know About Google’s Mobile Friendly Algo Roll Out So Far

We are now a day into the Google Mobile Friendly Algo, and most people are reporting that there just isn’t a lot to see, at least not yet.

Dr. Pete Meyers from Moz, who tracks all noteworthy changes in the search results for Mozcast reports that everything seems average without noticeable shifts.

Day 1 Mobile Update flux is dead average. No clear shifts in "Mobile-friendly" tag. Deeper dive into data later today.

— Dr. Pete Meyers (@dr_pete) April 22, 2015

And this seems to be pretty close to what other people are reporting as well.

However, Barry Schwartz believes it just started rolling out minutes ago (9am PST Wednesday)

But… Glenn Gabe & Paul Macnamara think not.

@rustybrick I just checked dozens across sites and countries and categories and nothing has changed. 🙂 I hope you're right, but…

— Glenn Gabe (@glenngabe) April 22, 2015

@glenngabe @rustybrick I'm seeing the same as Glen across multiple sites in multiple countries. I see no changes whatsoever.

— Paul Macnamara (@TheRealpmac) April 22, 2015

In other words, we just aren’t sure yet 🙂

We do know that the roll out is expected to happen over the period of about a week, but many expected to see some sort of changes by now, especially for something that is expected to disrupt more results than Panda and Penguin combined and have a greater impact than the HTTPS signal.

Google itself reported that they have seen a 4.7% increase in mobile friendly sites – something I expect went even higher as people were trying to make changes right up to the deadline.

Google also released their own Q&A about the changes, but if you have been keeping up on the news, there isn’t anything new that they added.

If you still have questions about the algo, we covered everything in detail in our Google Mobile Friendly Algo Guide.

Bottom line, keep watching, particularly for the Mozcast data from Dr. Pete Meyers since they use a much larger sample size.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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