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You are here: Home / Twitter / Your Twitter Stream Could Be Filled With Brands Your Friends Follow

Your Twitter Stream Could Be Filled With Brands Your Friends Follow

August 6, 2014 at 5:30 am PST By Jennifer Slegg

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Regardless of what you think of ads on Twitter, there are some people unhappy with a new test Twitter is running which seems to be disguising sponsored tweets as regular tweets.

These tweets appear to be from highly-followed accounts, but they show up in the stream with a notation about “<name> follows” along with a tiny person icon.   It is missing any reference to it being a sponsored or promoted tweets like most sponsored ones are.

Here is the example of the non-sponsored-labeled ad that someone tweeted:

@EliLanger yup. The buzzfeed tweet is the one in question. pic.twitter.com/FTbHTXs2Z9

— aleefbaypay (@aleefbaypay) August 3, 2014

It is unknown if these tweets are actually promoted or not.  Is Twitter considering this just a value added tweet and something you might be interested in?  Or is Twitter using the friend connection to circumvent the necessity to label these as sponsored tweets.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
  • Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018

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Trackbacks

  1. Twitter Hints at eCommerce, Adds New Payments & Shipping Options - The SEM Post says:
    August 6, 2014 at 8:59 am

    […] been testing or updating lately, such as testing descriptive hashtags, embedding linked tweets, and inserting what appears to be ads simply based on who your friends […]

  2. Best of SEM - Week in Review August 10, 2014 - The SEM Post says:
    August 11, 2014 at 1:10 am

    […] Your Twitter Stream Could Be Filled With Brands Your Friends Follow […]

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