Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week.
From The SEM Post
- Facebook Drops Ratings for Pages Without a Physical Address
- Twitter Removes Bing Translations While Yelp Adds Them
- Gmail Makes It Easier to Unsubscribe From Your Newsletters & Mailing Lists
- Are Your PPC Campaigns Really Working? Three Tips To Find Out – Lisa Raehsler
- Facebook Banning Incentivized Likes in Apps – Could Pages Be Next?
- Why Haven’t We Seen a Penguin Algo Refresh From Google?
- Pinterest Launches Messaging Feature to Discus Pins Privately
- Using AdWords Sitelinks to Promote Social Media Accounts
- Make SEO a Part of Your Next Website Design Project – Motoko Hunt
- HTTPS as Ranking Signal Affects Content Sites Too
- Google Gives Search Algorithm Boost to Secure Sites
- Tycoon Can Sue Google Over Autocomplete Suggestions for His Name
- Twitter Hints at eCommerce, Adds New Payments & Shipping Options
- Sites Blocking Third Party Link Tools Ahrefs & Majestic
- Your Twitter Stream Could Be Filled With Brands Your Friends Follow
- Does Your SEM Company Fail at Mobile Marketing? – Marc Poirior
- Should Yelp Flag or Remove Listings Where Owners Fine for Bad Reviews?
- Twitter’s Biggest Advertising Problem & Why It Hurts Marketers
- Isn’t it Time We Start a Digital Consultant Code of Ethics? – Doc Sheldon
- Google Launches New Google News Publishing Center
- Twitch.tv Moving Beyond Games Following Google’s Rumored Acquisition
- Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement
- Twitter Embeds Linked Tweets on Web Version of Twitter
- Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script – Steve Hammer
- Twitter Testing Descriptive Hashtags With Definitions
Other Places Our Columnists Were Featured Last Week
- Ann Smarty
- Crafting An About Page that Proves the Authority in You – SEO Smarty
- 3 Ways to Brainstorm a Useful How To Video – Internet Marketing Ninjas
- Susan Waldes
- 3 Questions to Ask in Every SEM Interview – 3Q Digital
Lisa Raehsler
Search & SEO
- Google Update On 30th? – Search Engine Roundtable
- Retaining SEO Value in Syndicated Content and Partnerships, Moz
Pay Per Click
- 5 Common AdWords Script Mistakes – PPCHero
- In PPC, Low CTR = Low Profits – Search Engine Land
- Improve Your Floundering Google Adwords Campaign – Search Engine Journal
Social
- Dear Twitter: Don’t use an algorithm for the stream – Digiday
- Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue – Marketing Land
- How to Infuse Your Personality Into Your Social Media Marketing – Social Media Examiner
- 15 of the Silliest Mistakes Email Marketers Make – Blog Herald
Content
- Should brands create their own fonts? – Digiday
- How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why – Marketing Land
Local
- How To Add Multiple Names Or Acronyms To Your Google Maps Business Listing, Search Engine Roundtable
Mobile
- Google Mobile Testing Search Results Snippet Descriptions – Search Engine Land
Video
Want even more? Here are links to the daily industry round ups from Search Engine Land & Marketing Land for those who really don’t want to miss a thing.
Have a link you think should be included? Tweet us @TheSEMPost.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018