Call extensions have been a pretty popular option for local businesses looking to make it easy for potential customers to reach them. AdWords offers two varieties – one where you list and use your own phone number, or another option with call tracking where Google assigns one of their own tracking numbers and then forwards […]
Archives for August 13, 2014
Google Officially Makes Low-Quality Guest Blog Posts a Quality Violation
Matt Cutts warned early this year that guest blogging for SEO was dead. Then Matt Cutts announced Google took action on a large guest blog network, and it was Ann Smarty’s MyBlogGuest that was penalized. And now guest blogging has made its way into Google’s Webmaster Guidelines as a violation. Brian Ussery was the first to […]
FDA Watching What Claims Companies are Liking & Retweeting
Most companies don’t think twice about “liking” or “favoriting” what customers are saying when talking about their products or their brand. But it turns out the FDA is paying close attention and going after those companies who are liking or favoriting claims which are not proven. The FDA has sent out at least two warning […]
Google AdWords Quietly Launches Display Select Only Campaigns
In November 2013, Google announced a new campaign type “Search Network with Display Select”. These are primarily search campaigns but include highly relevant keyword/contextual targeted (more stringently targeted than regular keyword/contextual targeting) impressions on GDN. Small advertisers have seen some promising results with the campaign type, but adoption in enterprise level accounts, where splitting search […]
Twitter Testing New Promoted Video Ads For Advertisers
Twitter has announced they are expanding their Twitter Video Cards tests with promoted video ads. Twitter began testing native videos earlier this year, incorporating feedback from both brands and users. While the initial videos were short 6-second Vine videos, more recent clips appear to be much longer duration in length, such as the 2:24 video […]