Google’s recent tyrannical announcement to force AdWords advertisers to accept close variants with exact and phrase match has caused many sophisticated advertisers quite a bit of heartburn. For one, I’m concerned that with large and detailed accounts the loss of control can result in a major reduction in efficiency. It’s great (for Google) that the […]
Archives for August 15, 2014
Is Google Penguin Finally About to Update?
Could we finally be seeing a long awaited Penguin update, something that has been more than 10 months in the making? Last month John Mueller revealed that the engineers were currently working on Penguin. But there have been many more questions raised recently about just why we haven’t seen a Penguin update refresh yet. But […]
All Exact & Phrase Match Keywords Turning Into Close Variant Keyword Matching
If you are still using exact or phrase match keywords, you should be aware that Google AdWords will be applying close variant keyword matching next month. This also means the many advertisers who were disabling close variants for exact match keywords will no longer be able to do so. Who Will This Affect? Because of […]
Are You Making These Costly Retargeting Mistakes?
When I audit Adwords accounts, I often see accounts where there are still no remarketing campaigns. For others, I see an old remarketing campaign that somebody “tested” at some point and was then turned off due to poor success metrics or very low volume. Most commonly, I see accounts running remarketing, and though the metrics […]
Bing Moves Into Conversational Search
Google made a big splash when they announced they were moving into conversational search and now Bing has announced that they too will be doing the same. “For all kinds of searches, Bing lets you ask a question the way you would ask a friend,” says Yan Ke, Principal Development Lead, Bing Relevance Team. “For […]