For those who are still sending out emails to people via a mailing list, whether for a newsletter or promotional emails, Google’s Gmail has just made it that much easier for people to unsubscribe from those emails. Google is now making changes to that the “unsubscribe” link – a link many marketers hide at the […]
Archives for August 2014
Are Your PPC Campaigns Really Working? Three Tips To Find Out
In PPC the last click is measured as a conversion, meaning the last ad that is clicked on is the one that counts. Sometimes advertisers will struggle with underperforming campaigns trying to decide if they are working or not, especially when they don’t see conversions coming through. We know that searchers will do multiple searches […]
Facebook Banning Incentivized Likes in Apps – Could Pages Be Next?
Are you incentivizing Facebook users by requiring them to like your Facebook page in order to get access to content through your app? Facebook is warning developers that this practice will be prohibited later this year. It has been a fairly common ploy in Facebook apps to lockdown some content or upgrade from users and […]
Why Haven’t We Seen a Penguin Algo Refresh From Google?
We haven’t seen a Penguin update since last October, and many people are questioning just why that is. John Mueller in a recent Google Webmaster Office Hours that engineers were working on a new Penguin update, but for those suffering in Penguin purgatory, it is an awfully long time to wait until they are back […]
Pinterest Launches Messaging Feature to Discus Pins Privately
Pinterest has announced that you can now message other pinners on Pinterest. However, unlike most messaging services, these messages revolve around pins rather than around users. The messaging component of Pinterest was only a few months in the making and it has been tested internally with employees and with “power pinners” to ensure it was […]
Using AdWords Sitelinks to Promote Social Media Accounts
If you are a brand running pay per click ads, did you know that your site links don’t have to link to pages on your site? You can use them to promote your social media accounts too. If you are working on building up a social media profile for your brand, you can set up […]
Make SEO a Part of Your Next Website Design Project
In most cases, SEO projects take place after a website is created. People think of improving the web design, the usability, and even some content strategy, but they rarely think of SEO at the beginning of the website design process. There are usually 3 primary reasons for site owners to not implement your detailed SEO […]
HTTPS as Ranking Signal Affects Content Sites Too
With Google now giving secured sites a slight boost in the search algorithm – and with the potential for that boost to be turned up even more – there have been plenty of webmasters who own content sites who are confident that this doesn’t apply to them. But in actuality, content sites can definitely benefit […]
Google Gives Search Algorithm Boost to Secure Sites
We all knew it would only be a matter of time before Google began weighting sites that were using HTTPS a bit higher than non-secure sites. Matt Cutts had hinted about it and Google has been stressing the importance of the secured web for quite some time, so many webmasters were being proactive about the […]
Tycoon Can Sue Google Over Autocomplete Suggestions for His Name
We have all seen funny autocomplete suggestions given when we are searching for something. However it is those autocompletes that has opened up Google to a lawsuit by a tycoon who is unhappy with the particular suggestions that appear when searching for his name. The suggestions for “triad,”, a Chinese organized crime syndicate, occurred in […]