In a move that is seen as a direct challenge to Google, Amazon is planning to launch their own online advertising program, which includes replacing all of Google’s ads from Amazon with their own in-house advertising. The new advertising program, simply called “Amazon Sponsored Links” at this time, is already reaching out to potential advertisers […]
Archives for 2014
Facebook Will Transfer Likes from Fan Pages to Official Page Without Owner’s Permission
If you have a Facebook fan page, be aware that the official brand can simply ask Facebook for all your fan page likes, and Facebook will hand them over before shutting down your fan page – without your permission. A woman created a fan page for The Game and had 6.2 million likes on her […]
New Features & Enhancements in Bing Ads Editor 10.5
Bing Ads has an upcoming release of the Bing Ads Editor v10.5. They have added many new features to the Editor to help advertisers, and bring some more functionality from the browser Bing Ads to the Editor. Bing Ads recently had an extensive UI redesign with additional tools and features added, so this update […]
Google AdWords Adding Multiple Currency Support for Conversions
If you currently have your billing set up or a specific currency, Google will also track your conversions in that same currency, regardless of what currency was actually used for the conversion. Google has announced that they are changing currencies for conversions to now support multiple currencies for conversion purposes in Google AdWords accounts. Let’s […]
Teliad Confirms Google Penalty, States They Aren’t a Link Network
Google took action against two major link networks earlier this week, one in German and a larger one that covered multiple European countries. They were identified by users as rankseller.de and teliad.de, two fairly well known European link network companies that saw their own sites removed from Google along with many of their users. Google […]
You’re Probably Making One of these 3 Bonehead AdWords Mistakes
Everybody makes mistakes. Having audited hundreds of AdWords accounts, I’ve seen plenty of PPC blunders. Blindly accepting Search Query suggestions: we all know that examining search queries to find potential positive and negative keywords is a “best practice.” It’s easy to generate a Search Query report – when viewing keywords, just look under the Details […]
Promote Your Apps With YouTube and Search AdWords Ads
Google has announced they have launched new app advertisements for both Google Search and YouTube. Google initially announced the ads would be coming back in June, at the same time they launched new app display ads. The new ads are available globally. They are also designed to only show to users who do not have […]
Twitter Confirms New Timeline Change Includes Follows & Favorites
Many people weren’t happy with the sudden appearance of timeline notifications about Twitter accounts their friends followed or the tweets their friends favorited. There was hope it could be an experiment, as it didn’t seem to show on everyone’s timelines. But it would appear that it is here to stay as Twitter has confirmed the […]
Bulk Tools for Google AdWords Campaign Settings Arrive, With Some Serious Oversights
This morning I popped over to the Campaign Settings tab on the “all settings” sub-tab to make a few campaign language updates and…be still my heart…discovered a sorely-needed UI update to real bulk editing tools for Campaign Settings! If you’ve ever had to clone irregular geographic footprints across Adwords campaigns (for example), you understand my level of excitement […]
Facebook Increases Frequency Cap for News Feed Ads
Facebook has been alienating brands by their constantly changing algorithms to reduce a brand’s Facebook Page exposure to their fans organically. However, they did make a slight change for advertisers that means they can increase the number of times one of those fans (or other Facebook users) see their Facebook ads. Previously, an advertiser was […]