Marketers have been wondering how Instagram and Facebook would begin to merge on the advertising side of things, particularly when it comes to relationships between the two from an ad tracking perspective. And it looks like we have hit the point where ads can be targeted to users on Facebook because of an image they […]
Archives for 2014
The Evolution of Google AdWords Agency Reps
My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I […]
More Networks Affected by AdRoll Retargeting Bot & Advertisers Getting Refunds
One of the mysteries of the huge increase in direct traffic this month coming from IE7 browsers was solved when it was determined that AdRoll retargeting was one of the focuses of the spam bot. However, the issue is a lot more widespread than initially believed. In an email to The SEM Post, Stephanie Sibal […]
You Can Now Filter Bots & Spiders in Google Analytics
While there have been complicated workarounds for discounting bots in Google Analytics, Google has never offered a way for users to automatically filter various bots. However, with more bots executing javascript, which executes the Google Analytics script on the page, it is definitely causing some users’ data to become skewed, particularly if they get hit […]
Where Do They Get All Those Wonderful Toys? A Twitter Ads Refresher
Twitter Ads has been my personal muse for some time now, and that notion hasn’t slowed down one bit. Why? Much like their counter parts at Facebook, the Twitter Ads team continues to innovate and drive their advertising platform forward. Seriously, I catch myself mumbling, “where do they get all of those wonderful toys!” The […]
Google+ Account No Longer Required For Hangouts & New Google Apps For Business Support
One of the requirements for Hangouts on Air that annoyed some users was that users who wanted to participate had to sign in with a Google+ account and made it hard for businesses to easily use it as a platform for online meetings. Google has dropped this requirement now and users will only need to […]
Quality Score: 7 New Things You Don’t Have to Worry About
Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea of misinformation. It was a […]
Image Search Startup Madbits Acquired by Twitter
Twitter has acquired Madbits, an image search deep learning startup based out of New York. Over this past year, we’ve built visual intelligence technology that automatically understands, organizes and extracts relevant information from raw media. Understanding the content of an image, whether or not there are tags associated with that image, is a complex challenge. […]
AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges
Earlier this month, many people began noticing a huge surge in direct traffic on many websites, but primarily coming from an IE7 browser and from within the US. This direct traffic was well outside of the ordinary but it was also skewing analytics data for many webmasters. Barry Schwartz was the first to publicize the […]
Product Reviews & Ratings Changing in Google Shopping & Product Listing Ads
Google is adding new product ratings into Product Listing Ads. They are using a five-star rating system for ads appearing on Google.com and Google Shopping at google.com/shopping/ Google is implementing the ratings as they feel it will drive more traffic to Product Listing Ads and during their testing, they found it increased the CTRs. This […]