Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post Life Insurance Company Advertises on “Malaysian Airlines” on AdWords Google Reduces Video Snippets Visibility in Search Results More Large Embedded […]
Archives for 2014
Life Insurance Company Advertises on “Malaysian Airlines” on AdWords
We have often heard about pay per click advertisements being displayed at inopportune times or on inopportune news stories, but it is mostly the case of PPC managers who don’t react quickly enough when a bad news story hits their market area – such as cruise ships advertising on Costa Concordia news stories or Porsche […]
Google Reduces Video Snippets Visibility in Search Results
If you are an SEO who makes extensive use of video rich snippets in the search results, Google has made a change that dramatically affects the number of video thumbnails (snippets) that appear in the Google search results. The changes also hints that there might be an algorithm change that goes beyond video snippets in […]
More Large Embedded Videos in Google Search Results
Google is now showing large embedded YouTube videos at the top of the search results for more videos other than the music videos that have previously been shown. Google began showing large music videos embedded right at the top of the search results when users were searching for specific songs that people were likely to […]
Pinterest Launches New Interest Category Pages
Pinterest has launched a brand new feature – category pages. These pages act as a guide to Pinterest, showing some broadly targeted pins in each category area and allowing users to narrow down to specific types of content displayed. They also want users to take advantage of these new categories by following them so that […]
Facebook Testing New “Buy” Button
Facebook is testing out a brand new feature – a “Buy” button which shows within a suggested post in a user’s news stream. The button displays on a sponsored post where a company shares a product, which includes information about the product, the pricing and the “Buy Button”. Facebook has selected a few small and […]
How Google Views Advertising in Quality Rating Guidelines
One thing that is very apparent in the new version of the Google Quality Rater’s Guidelines is the role of advertising on webpages and how it affects overall webpage and website quality and the resulting quality scores. Do Multiple Ads Always Equal Low Quality? First, despite a lot of guidelines governing Google’s views on webpage’s […]
5 Free Authorship-Related Tools for Author Discovery and Audit
Even though Google Authorship photos are gone, there are no signs of Google dropping the idea of finding real people behind the content. In fact, as we have discussed on our Google Hangout with Jen Slegg and Jim Boykin, Google is putting more emphasis on determining experts and adjusting their algorithm towards giving them more […]
Google Analytics App Available for iOS on iTunes Store
Google has quietly released a new Google Analytics app for iOS. This has been a long requested app for iOS users who want the convenience of an app when viewing their Google Analytics data with their iPhone or iPad, and to have a version that is more intuitive with a touch-screen that the mobile-friendly version […]
New Robots.txt Checker & Editor in Google Webmaster Tools
Even seasoned SEOs can sometimes stop and wonder “Did I do that robots.txt right?”, especially when dealing with more complicated robots.txt files that might disallow certain directories or certain bots. There are a few robots.txt checkers out there,but sometimes even the responses can be confusing for new webmasters. Fortunately Google has just released a new […]