Last Friday, Bill Hartzer’s SEO agency, Globe Runner, announced that Matt Cutts had joined their already notable team as Director of Search. Those of us that have followed Matt for years in his position as head of Google’s Web Spam team can appreciate how much value that could add to any agency’s offering. Bill and […]
Archives for March 2015
Experienced Mobile Marketers Show Strong Interest in Ad Opportunities Involving Wearables, Connected Cars, and Connected TVs
According to a new study, 76% of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically. The study was commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum. Based on […]
Facebook’s New Local Events Alerts
Local marketing on Facebook got a lot more interesting – and probably more expensive – as Facebook expands into local events promotions. Facebook added a new section to Facebook pages called “Subscribed Events”. This allows users to subscribe to a Facebook Page’s Events, and those users will be alerted that an event is happening close […]
Bing Ads Ending Support for Bing Ads Editor 10.4 & Older on March 31st
If you are a creature of habit and tend to not download a new version of Bing Ads Editor unless you need a new feature or it breaks, you better get downloading quickly as Bing Ads is ending support on March 31st on the Bing Ads Editor 10.4 and older. The latest version of Bing […]
Google Running New Ad Knowledge Graphs for Illegal Download Type Searches
Google has a brand new knowledge graph for television and movie related searches… but they only appear on the types of searches that often implies that the searcher is likely looking to illegally download it instead of purchasing. Here is how they appear, at the top of the search results for a television show. And […]
Google Sending More Invites This Week to Webmaster Tools Search Impact Alpha
Have you been crossing your fingers for an invite into Google Webmaster Tool’s keyword tool alpha? You could be in luck as Google is sending out more invites to the alpha this week. The Search Impact Alpha Test – which was recently renamed Search Analytics – gives more detailed keyword information to webmasters, and slightly […]
Yahoo & Bing/Microsoft Extend Search Deal Deadline by 30 Days
If you were hoping to find out the results of Yahoo / Bing Search partnership by now, you will need to wait another 30 days as both parties extend the 30 day deadline to review and possibly revamp the original 2009 agreement by an additional 30 days. Under a broad 10-year deal struck in 2009, […]
DSA Series Part 2: 6 Tips for Making the Most of Dynamic Search Ads
As I mentioned in part 1 of the DSA series, Dynamic Search ads can be very lucrative but they do require the same (if not more) optimizations than regular search campaigns. In this post, I’ll walk you through a few tips on how to maximize the return on your dynamic search campaigns. For starters, I […]
Need Creative Commons Attribution Link on Your Site? Google’s Recommendations for Linking
While most webmasters are playing it safe these days when it comes to linking to random websites in exchange for using banners, buttons and widgets, Creative Commons licensing is a slightly different animal… but one that many are looking at without the suspicion they should be. During the last Google Webmaster Office Hours, the question […]
Google AdWords Quality Score Bug Fixed But Paused Campaigns Won’t Automatically Update
If you noticed Google AdWords quality scores going crazy on Friday, the bug has now been fixed as of Saturday evening. However, if you paused any of your campaigns when you saw the huge drop, they won’t automatically update with their proper quality score. On Friday, numerous AdWords advertisers were noticing that they were suffering […]