April 21st brings the day we will see Google’s mobile friendly algo goes live to all mobile searchers. Here is everything you could possibly need to know about the mobile algo, including the most common questions as well as some of the more obscure things that do or do not have an impact on the […]
Archives for April 2015
Yahoo & Bing / Microsoft Have Agreed to Amend Search Partnership
Yahoo has issued a press release stating they have amended the search partnership with Microsoft to serve Bing Search results and Bing Ads advertisements to their searchers. They recently extended the deadline to extend the search agreement amendment period for an extra thirty days, a clue that changes to the initial agreement 5 years ago […]
Mozilla Announces Plans to Deprecate HTTP in Firefox
Just in case you need another reason to consider making the HTTPS switch for your websites, Mozilla has announced they have begun making steps to deprecate HTTP in Firefox. This follows a move by Chrome to show warnings for unsecure websites. Mozilla has outlined the plan for HTTP deprecation here. Here is their outlined schedule: […]
Do HTTPS Mobile Sites Get an Extra Ranking Boost with Mobile Friendly Algo?
When Google made HTTPS a ranking boost, many websites made the switch to HTTPS. While the ranking signal was later determined to be very tiny, the mobile-friendly ranking boost has raised a question about whether there would be an additional boost for SSL as well. According to Google, there is no additional SSL ranking factor […]
Google’s Mobile Ranking Algo is Continuous & Algo Might Change Over Time
When the initial mobile ranking algo starts being applied to mobile searches on April 21st, it is essentially a “is it mobile-friendly or not” signal when determining the mobile search results. But Google has confirmed that this algo will very likely continue to change. We’re always looking to improve our ranking, so this algorithm might […]
How Google Splits PageRank & Rankings Between Main Website and M. Mobile Site Version
While Google recommends that webmasters utilizes responsive web design, as it also perfectly fine for users to implement a m.example.com mobile URL strategy. But this can sometimes result in links being split between two URLs which are essentially the same thing, just one is for desktop while the other is for mobile. How does Google […]
Hidden Content for Mobile Usually Won’t Hurt Google Rankings
Many webmasters want to hide content on a mobile page for many reasons, to make a page look cleaner, to not bombard a visitor with masses of text, or simply to make it easier for a visitor to find what they are looking for with the ability to click on which part they’d like more […]
France Wants to Force Google to Reveal Search Algorithm
France wants to force Google to hand over their entire search algorithm in a new law they are attempting to pass targeting the search giant. The heart of the issue is France’s belief that Google’s algorithm unfairly favors its own properties in search results, a situation that is expected to bring antitrust charges in Europe […]
Target Users by Email Address? It’s Coming to Google AdWords
Target AdWords ads by email address? Google is reportedly considering this kind of ad targeting in their war for ad dollars with Facebook. This is a chance that excites me as an advertiser, yet makes me very leery as a user… However, from a user perspective, most would never realize it was happening. It appears […]
Google Webmaster Tools Change of Address Now Works on Subdomain Moves
Google has announced that their Change of Address tool in Webmaster Tools now allows webmasters to submit moves for subdomains. One of the pain points of Google Webmaster Tools Change of Address tool is that it didn’t support subdomain moves, so it is nice that they have added this feature. #WebmasterNews: You can now use […]