Facebook is finally adding lead ads as an ad option for advertisers, which allows advertisers to place easy call to action buttons that would automatically include contact information from Facebook. We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information. The […]
Archives for June 2015
Google Testing New URL Color in Search Results
You have to have a pretty eagle eye to spot this latest Google test, which seems to be tested on only a small number of users. Google is testing a new shade of green for the URL line in the Google search results. Binghamton Times was the first to notice the change, which was only […]
Facebook Moments: The Best App You Should Be Afraid Of
Every now and then an app or tool launches that gets you excited. I remember waiting impatiently for Facebook itself to allow for public access back in 2006. Facebook Moments, announced a few days back on the 15th is just such an app. It solves a huge problem (or better worded … creates a solution […]
Google Missing Thumbnails for Some Search Results
Some search results that would normally display a thumbnail are missing their images in Google. While it isn’t clear why some of the thumbnails are empty, it is definitely unusual and a bug/issue I haven’t seen before. When you view the image however, it shows that the thumbnail is simply a 1×1 pixel white image. […]
Java Updates Change Search Engine & Homepage to Yahoo
The good news is that Oracle won’t try to install the Ask Toolbar when you do a Java update… the bad news is that it wants to change your default browser, homepage and new tab page to Yahoo instead. Yahoo has replaced Ask in a new deal that could potentially convert millions of Java users […]
Best Practices for Adding a Store Locator to Your Site
As a frequent traveler, I use the store locator on a company’s website all the time. While some sites surpass expectations (thank you Starbucks!), others are so poorly done that I am likely to either skip a planned trip to the store or end up at a competitor’s website and business instead. Here are the […]
How to Navigate Liquid Consumer’s Complicated Pathways to Content
On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which taps into thought-leaders and industry pioneers for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms. If you haven’t encountered the “liquid” […]
ICANN Wants to Ban Domain Privacy for Commercial Sites
ICANN is considering a move that would make private domain registration a thing of the past for all commercial sites. This means that users would no longer be able to use a service such as “Domains by Proxy” in order to hide their true identity from anyone who does a WHOIS lookup. This potential change […]
Getty Images Blames Google, Not Competitors, for Low Sales
Getty Images has joined EU’s antitrust investigation against Google as an “interested third person” this month. They are taking Google to task for what they feel are issues caused by Google, specifically with image search, that hurts both their sales and Google traffic. But when you look at it a little close, what is interesting […]
Amazon Improving Review Algorithm With Machine Learning
Amazon has one of the most robust review systems for products, and the reviews – especially for popular products – can be extremely valuable. So valuable that many people read Amazon product reviews even when they do not plan on purchasing the product through Amazon. However, for lesser known products, it can be a bit […]