While we have known for a very long time about the duplicate content filter for written content, it wasn’t quite as clear if the same thing applies to other types of content such as images and video. The question came up specifically about videos and if a website could benefit from uploading the identical video […]
Archives for July 2015
New Panda Refresh Timeline: Expect in Next Couple of Weeks
We have all been anxiously awaiting the next Google Panda update ever since Gary Illyes from Google officially announced the upcoming refresh a month ago. And it looks like we will be waiting a little bit longer. In today’s Google webmaster hangout, John Mueller once again addressed when we might see the Panda refresh, and […]
What Yahoo Testing Google Search Results Over Bing’s Really Means
In a move that isn’t entirely unexpected, Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo. It seems to be an extremely limited test at this time, but the fact that Yahoo is testing Google results at all is very significant. Here are some things […]
Google Testing Price Comparison in Product Listing Ads
Google is pointing out when a specific listing in their Product Listing Ads is notably less expensive than the others listed within the same PLA ad unit. The ads that are the lowest price in the PLA ads are noted with a “Price is X% lower than average online prices.” It is displayed underneath the […]
Facebook’s Rainbow Filters and the Algorithmic Echo Chamber
This weekend has been full of news and momentous occasions that have made a significant impact in media outlets of all shapes and sizes. From local news papers to major national television news networks to the individuals with righteous opinions of every stripe, we cannot turn on a TV, radio, computer or personal device without […]
Show Google My Business Ratings in Google AdWords Ads
In a change that has been anxiously awaited by many local business advertisers, Google AdWords is finally adding support to the location extensions by displaying Google My Business ratings in search ads. Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. […]
Bing Ads Ending Content Ads on Microsoft, Yahoo & Partner Sites
If you run content ads on Bing Ads, Bing will stop serving on nearly all their properties the ads are currently displayed on. The announcement, which comes quickly after the news that AOL is taking over the display ad business from Bing, means that Bing Ads will no longer serve content ads on Microsoft, Yahoo […]
How Google Applies the Search Algo to Different Languages
It is a question that comes up periodically about Google’s search algo – does the algorithm treat different languages differently when it comes to their core Google ranking algo or is it a one-size-fits-all approach where all languages have the identical algo applied. The latest Google Webmaster Hangout for English/Hindi webmasters tackled this topic, with […]
Viewing Multiple Sites Together in Google’s Search Console
Do you want the ability to view multiple sites at once in Google’s Search Console? Whether it is because you have multiple small and/or related sites, you have a site set up with multiple subdomains, or you are transitioning to https and have your information split across two accounts, Google is looking for feedback on […]
Facebook’s Video Ads Have Option to Pay After 10 Seconds of Viewing
Think of this as Facebook’s own version of the ten second rule. Facebook will allow advertisers to purchase video ads that will only be charged after they have been viewed for a minimum of 10 seconds, according to a report from the Wall Street Journal. For advertisers running video ads on Facebook, it means they […]