Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more of their ads away from BingAds to their own Gemini platform (part of Yahoo! Ad Manager) is going to mean a fairly profound parting of the ways between Yahoo! and Bing Ads. But perhaps the biggest single impact, outside of marketers absorbing this 3rd platform […]
Archives for September 2015
Google’s Search Quality Algos Site-Wide; Look at Entire Site Overall
In today’s Google Webmaster Office Hours, John Mueller spent some time talking about quality content and some of the triggers – such as empty listing pages – that are seen as a quality problem. While talking about quality content, he also said that Google’s quality algos work site-wide, looking at all the indexed content on […]
Google: Issues When Serving Different HTML & Content to Different Browsers
In today’s Google Webmaster Office Hours, John Mueller was asked a question about whether or not it is okay to serve different HTML and content to different browser types, such as serving something completely different to Chrome users compared to what Safari users see. In micro-optimization, there are some who will optimize for different browser […]
Washington Post Begins Showing Pop-Ups to AdBlock Users
The Washington Post is becoming aggressive with site users who are using ad blockers by serving pop-ups overlayed on top of articles to all those users who have an ad blocker enabled and actively blocking ads on the Washington Post. If you are using either Firefox or Chrome while visiting Washington Post, you will see […]
Google My Business Changes to Two Photos in All Local Panels
If you have been frustrated by some of the unusual croppings of images being displayed in local business knowledge panels in Google, you will be happy to know that Google has made some changes to prevent this. Brian Barwig posted on Google+ earlier this week looking for solutions to problems with Google My Business images […]
5 Tips for Better Mobile Website Design: How to Prevent $2.5+ Million in Lost Sales
Earlier this year, Google rolled out a major update to its search algorithm. Now, when mobile users access Google from their smartphone or tablet, Google will only display search results for mobile-friendly websites. If your website doesn’t pass Google’s Mobile-Friendly Test, it won’t be highly ranked in the mobile search results. For those of us […]
51% of Super Bowl Ad Viewers Only Watched Commercials Online
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]
Halloween Online Marketing Stats & Shopping Trends
Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early. One-third of Halloween shoppers begin before October, but one-third don’t begin shopping […]
Bing Asking Searchers If They’d Recommend Bing to Friends & Colleagues
I spotted an unusual alert at the top of the Bing search results this week – they were asking searchers whether they would recommend Bing to friends and colleagues. When you click through, it asks you to answer “How likely are you to recommend Bing to a friend or colleague?” with five options to answer: […]
Google Showing Organic Search Results Above Local 3-Pack
Google recently made a change to their search results where the local 3-pack results were now showing above all organic results, rather than showing the first organic result above the local pack like it did previously. But Google seems to have returned the organic result above the pack for some queries. Here is an example […]