Are you creating video content for a website or app? If so, Gary Illyes from Google is interested in hearing the challenges you are facing when it comes to having video content. I’m reading this article on Digiday titled “WSJ now has a 40-person video team cranking out 40 videos a day”. You should also read […]
Archives for 2015
What Happens When You Search for “Google” on Bing?
In one of my recent random keyword searches on Bing, I thought it might be funny to see what happens if you tried searching for “Google” on Bing, which I suspect probably happens on a regular basis. And looks like Bing is having some fun with it, while encouraging people to consider just using Bing […]
Facebook’s New Login Guidelines for Apps Reduced Number of Permissions Requested
Facebook changed their guidelines for apps that make it easier for users to see exactly what permissions each app is asking for, as well as giving users the ability to approve or decline each guideline setting in each app. The end result? These apps ended up requesting fewer permissions from apps. Particularly for older apps […]
Not Goliath? Dominating AdWords Won’t Be Easy
With all the talk of bootstrapped startups, advantages of “nimble players,” and Davids taking down Goliaths, you might be excused for exhibiting an excess of optimism as you enter the PPC fray, even if you’ve heard scary stories about rising click prices. I’m a big proponent of the personality, ingenuity, speed, and agility you find […]
Even Industry Experts Should Read YouTube Channels for Dummies
An interviewer for the Content Marketing Conference blog recently asked me, “Anything else you’d like our readers to know?” And I replied, “Yes, don’t rush out and buy my book, YouTube and Video Marketing. It was published in November 2011. At the time, my second edition legitimately claimed to be ‘Fully updated with new information, including […]
Google Set to Announce Digital News Initiative with European Newspapers
Google is set to announce a new Digital News Initiative with eight European newspapers, including the Guardian and Financial Times. This new initiative is seen by many as a way for Google to work with publishers who are struggling to translate print publications into a revenue sustaining online model. This initiative will work on product […]
Twitter Testing Easier Way to Follow People in Notifications Tab & in Search
Twitter is testing a small UI change that makes it a bit more convenient – and likely – that someone will follow a person who is engaging with them on Twitter. While participating in the #socialchat on Twitter Monday night, I noticed that when viewing retweets and @jenstar replies to me, that next to the […]
Rich Snippets Can Cause Sites to Lose “Mobile-Friendly” Tag
It appears that some schema markup appearing in the mobile search results is forcing the “Mobile-friendly” tag from being listed in the search result. Steve Morgan from SEOno was the first to publicize the issue. However, when you check the URL and the page in question, it both appears to be mobile friendly and passes […]
German Courts Rule Adblock Plus is Legal to Use
Online publishers in Germany have lost a lawsuit against the German company responsible for creating Adblock Plus, stating that the company should not be allowed to block ads from being served on their websites. The two publishers, Zeit Online GmbH and Handelsblatt GmbH, were running advertising on their sites Zeit.de, Handelsblatt.com, and Wiwo.de, but felt […]
Bing Search Adds Enhanced Recipe Tabbed Answer Boxes
In addition to similar drink answer boxes that have begun appearing in search results, Bing has also begun doing something similar for some more simplistic recipes. They don’t seem restricted to just one source, as we have seen results from both FoodNetwork and WikiHow.com. Here is an example for “shrimp cocktail recipe”. As you can […]