Olapic, a leading earned content platform, released the results of a global study this week exploring the impact of user-generated photos on consumer trust and brand engagement. Results show that of those surveyed worldwide, consumers are seven times more likely to trust social media photos featuring “real people” than traditional advertising, findings that may have […]
Archives for 2016
Bing Adds Hotel Amenities to Hotel Knowledge Panels
Bing has followed Google’s lead and is now showing hotel amenities in the local knowledge panels, detailing the common amenities that many hotels have. Here is how it looks: And here it is expanded. And another one, this one includes an additional line to show that it is a casino with an icon. Google launched […]
Google AdWords Testing 3 Product PLAs at Top of Search Results
Google is testing a reduced number of Product Listing Ads showing at the top of the search results. While we usually see 6 items, and often a carousel, seeing only three items is a bit unusual, especially when there are more products available that could be shown. What I find most interesting about these is […]
Google Updates AMP Error Reporting to Show Critical & Non-Critical Errors
Google has made a new change to AMP reporting that will make it much easier for those implementing AMP to troubleshoot errors and issues when validating the pages. Google is now showing AMP errors based on how critical they are. Critical errors – the ones that will cause AMP to not display in the search […]
Google Adds Color Pickers to Search Results
How often have you had to use a program or third party extension to check or choose a color? Google is solving some of the pain involved by adding a new color picker directly to the search results. Just search for “color picker” to bring it up directly in the search results. You can pick […]
Google Adds Wheelchair Accessibility to Local Listings
Google has now added information to highlight when a local business is wheelchair accessible. The information will now show up when someone clicks through to a local result, when the local knowledge panel is displayed. They are also soliciting information or confirmation that a business is wheelchair accessible, along with other information related to the […]
Switching to HTTPS? Leave HTTP Site Up to Run Parallel While Fixing Problems
If you know you will have some technical issues to clean up when you switch to HTTPS, John Mueller shared a new piece of information on how sites should handle this. And the suggestion does go against what many webmasters do as part of any site migration service. Here is what Mueller said regarding the […]
How Google Handles New HTTPS Pages With Mixed Content Warnings
If you have been thinking of switching over to HTTPS but haven’t wanted to deal with fixing all the potential issues that come up with an HTTPS migration, at least one of the most common issues won’t cause significant issues when you make the leap – and that is the problems surrounding mixed content warnings. […]
Google Search Console Updates for Both AMP & Rich Cards
Google has made some changes to both AMP and Rich Cards that will affect how Google is reporting the numbers within Google Search Console. Google noted the changes on the Data Anomalies page, where they report on updates and issues within Google Search Console that can impact reporting. Unfortunately, with this particular update, they did […]
Google Adds More Filtering Options to Local Business 3-Pack
Google has added new filters to the local 3-pack on both desktop and mobile for all users. This allows searchers to filter listings with their own preferences. The two standard filters are “ratings” and “hours” that show up above the first listing in the local 3-pack. It also shows up for mobile users as well, […]