John Mueller was asked about the timeline between Googlebot recrawling a page and those changes made to those pages are actually reflected in the search results. While most webmasters go with the “wait and see” approach, there are definitely times when a webmaster will sit and hit F5 repeatedly, waiting for the results to go […]
Archives for March 2016
Google Testing Local Results in Knowledge Panel Style Product Listing Ads
Google’s hybrid of knowledge panel and product listing ads have become familiar in the Google search results since we first spotted them last year. Last October they started showing them to mobile users as well. Now they have added another new component – local. When you search for a product that triggers these larger product […]
6 SEO Mistakes Amateur Bloggers Frequently Make
The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not […]
Yahoo Begins Showing Featured Snippets, But Yahoo Answers Only Source
Yahoo has finally jumped on board the featured snippet bandwagon and has followed both Google’s lead by now showing their own version of featured snippets in their search results. But these differ from Google’s version in one major way… the source. Yahoo has decided to only use Yahoo Answers as the only source for their […]
Google Showing “People Also Ask” For Even More Searches
If it seems that you are seeing “People also ask” boxes in the search results more lately, you aren’t imagining things. Google has sharply increased the percent that the related questions box now shows up in the search results, according to Mozcast data. Google has increased the number of search results displaying “People also ask” […]
Emojis Are Back in Google AdWords Ad Copy
It seems that advertisers are able to still use some emojis in their Google AdWords ad copy. Sasa Kovacevic, the head of PPC at the search agency obsidian.dk sent The SEM Post the screenshot of the lightning bolt emoji in action in AdWords. Here is a copy of the AdWords emoji. Emojis are against Google’s […]
Google’s Goal for AMP: Work for Videos, Blogs, Photos & GIFs
It has been about a month since AMP went live and the dedicated AMP section opened at the Google Webmaster Help forums. And the AMP blog is taking the opportunity to highlight the most common questions they have seen at the help forums. In the Q&A, they do talk a bit more about the future […]
Bing Ads Pulling Landing Page Content for Ad Description
Bing Ads seems to be running a new test that is sure to concern some advertisers. Instead of using the ad copy of the advertiser’s choice, they are instead pulling data from the landing page – from meta tags as well as on page data – to display as the description in the ad, which […]
Google Testing Smaller Home Services Ads in Search Results
Google has been doing lots of testing lately with their Google Home Services Ads, and they are testing one more variation to the ad unit that appears at the top of the search results. This time it is a much smaller version of the ad unit, which reduces the amount of space it takes up […]
RankBrain is For Understanding Queries, Not for Crawling or Replacing Ranking
Ever since RankBrain first launched, there has been a lot of confusion over how exactly it impacts SEOs and site owners. While we know it has a greater impact on search queries that Google has never seen before, Gary Illyes from Google has cleared up some of the more popular misconceptions about RankBrain and how […]