Unruly has made a couple of announcements recently that readers of The SEM Post will want to know about. The first offers emotional intelligence to marketers and the second offers ad format diversity to Videology users. According to data from Unruly Pulse, a new dashboard launched in beta a few weeks ago, American […]
Archives for 2016
RankBrain Might Not Be the Third Most Important Ranking Signal
Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… Google RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this […]
Why Spam in Google is a Bigger Problem in Some Languages
Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do […]
Google Finally Confirms the Two Most Important Ranking Factors
When Google originally announced RankBrain, they confirmed that it was now the third most important ranking signal. And while many speculated about what the top two ranking signals were, Google wouldn’t explicitly confirm what those two most important ranking factors were… until now. During yesterday’s WebPromo.Expert Google Q&A, Andrey Lipattsev, Search Quality Senior Strategist at […]
Five Mobile Marketing Strategies to Enhance Lead Generation, Impact Customers and Drive Sales
Sales requires customers, and customers need great offers. In 2015, United States smartphone penetration existed at 75 percent, reinvigorating old ideologies surrounding the mobile phenomenon. Now, most American adults have a smartphone—and they’re engaging strong-willed business gurus ready to make a change. Mobile networking dominates modern communication, and both B2B and B2C realms have been […]
Length of Time Between Googlebot Crawling & Live in Search Results Varies
John Mueller was asked about the timeline between Googlebot recrawling a page and those changes made to those pages are actually reflected in the search results. While most webmasters go with the “wait and see” approach, there are definitely times when a webmaster will sit and hit F5 repeatedly, waiting for the results to go […]
Google Testing Local Results in Knowledge Panel Style Product Listing Ads
Google’s hybrid of knowledge panel and product listing ads have become familiar in the Google search results since we first spotted them last year. Last October they started showing them to mobile users as well. Now they have added another new component – local. When you search for a product that triggers these larger product […]
6 SEO Mistakes Amateur Bloggers Frequently Make
The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not […]
Yahoo Begins Showing Featured Snippets, But Yahoo Answers Only Source
Yahoo has finally jumped on board the featured snippet bandwagon and has followed both Google’s lead by now showing their own version of featured snippets in their search results. But these differ from Google’s version in one major way… the source. Yahoo has decided to only use Yahoo Answers as the only source for their […]
Google Showing “People Also Ask” For Even More Searches
If it seems that you are seeing “People also ask” boxes in the search results more lately, you aren’t imagining things. Google has sharply increased the percent that the related questions box now shows up in the search results, according to Mozcast data. Google has increased the number of search results displaying “People also ask” […]