Bing is running another test to make their “Ads” tag look nearly identical to the way Google marks up their own paid results in the search results. Here is what it looks like: It also appears in their right hand sidebar ads as well. Here is how it normally looks: While the new version they […]
Archives for September 2017
Google Drops Sitelink Search Boxes from Search Results
Google appears to have dropped all sitelink search boxes from their search results. It seems to be removed from languages and country versions of Google, affecting both desktop and mobile. RankRanger spotted the drop to zero in their search result tracking tool, following two days of sharp declines in the number of sites showing them, […]
No Plans for Google to Mark HTTP as Insecure in Search Results
With Google making the push to HTTPS, there has been little to differentiate HTTP from HTTPS in the search results aside from the URL showing HTTPS in the URL line for each individual result. Chrome is also making a change in an upcoming version to flag insecure pages as such in the browser. But what […]
Google: Do HTTPS Migrations Separate From Other Major Changes
Migrating a website to HTTPS has taken increased importance this year with changes Chrome is making to flag sites as insecure. But migrating to HTTPS is a major change that can cause temporary ranking losses, which can be longer term if the site owner doesn’t follow best practices for making the site HTTPS. Some site […]
8 Marketing Dashboards and Alerts to Keep Your Team Organized
Content marketing is tough to organize. First of all, it involves a lot of creative tasks and creativity is impossible to scale. Secondly, a content marketing team is often scattered all over the country (or even all over the world) because it’s tough to keep so much diverse talent under one roof. So how to […]
Google: Rankings Should Remain Stable With HTTPS Migrations
When Google first began pushing for site owners to do HTTPS migrations, it was confirmed that it would take 3-4 weeks for rankings to stabilize after making the switch. After all, Google needs to reindex new URLs and match them with the old to transfer ranking signals. It seems Google is now handling HTTPS migrations […]
Google: Value (or Not) of Doing Link Audits
At Brighton SEO last week, I asked Gary Illyes from Google about the value of doing link audits. Ever since Google Penguin switched to the real time version which would discount bad links instead of penalizing a website for having them, the value of link audits has definitely diminished. But does Google still see the […]
Google Indexes AMP Version for Mobile First When No Regular Mobile Page
At Brighton SEO, I asked for clarification on an issue that has had mixed responses – whether sites that are using AMP as their only mobile version of a site – would see their desktop or their mobile indexed when Google switches to mobile first indexing. I raised the question with Gary Illyes from Google, […]
Baby Boomers are the Audience Most Advertisers are Missing on YouTube
I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data […]
Google: Ranking Fluctuations With a Site Redesign
When you launch a new redesign of a site, some site owners are still surprised when they launch a fancy new site design – even when the URLs remain the same – and see their rankings change. At Brighton SEO, as part of a larger conversation about HTTP to HTTPS site migrations, Gary Illyes from […]