Ever since real time Penguin launched in September 2016, many SEOs have wondered if there would be a Penguin 5.0 from Google. At the time of the real time launch, Google confirmed that there would be no more Penguin updates as we knew it, and that still seems to stand today. At Brighton SEO, I […]
Archives for September 2017
Google Penguin Fine Tuned After Real Time Launch
One of the interesting bits that came out of the Brighton SEO Q&A chat I had with Gary Illyes from Google was regarding Penguin, specifically around changes made after the launch of the new real time Penguin. After real time Penguin launched a year ago, Google has had very little to say about it. But […]
Most Google Algo Changes Not Actionable by SEOs
At Brighton SEO, I had the opportunity to chat with Gary Illyes from Google on all things Google search, and I asked about all the Fred updates, which encompasses many different quality algo changes Google has made this year. Google has said before that when major algo changes happen that are actionable by webmasters – […]
Why Brands Don’t Always Earn Featured Snippets for Their Name in Google
Should a brand name automatically own the featured snippet for any Google search query that includes their brand name? And what about if there isn’t a relevant page on the brand’s site to show in relation to the query, but there is on another website? Should it just go to the best and most relevant […]
Nested Structured Data Can Influence Whether Google Shows Rich Snippets
When it comes to Google not showing rich snippets in the search results for a site that has the markup, it is usually for two reasons. Either the structured data is implemented incorrectly or there are quality issues with the site. But according to Google, there is a third reason that Google might not show […]
Google Quality Impact of Using NoIndex on Large Part of a Site
Many SEOs use the noindex page for a variety of reasons, such as for duplicate landing pages for tracking, for crawl budget purposes and for content that site owners are concerned is below a quality threshold. But does Google do anything with those noindexed pages, since they are still crawled by Googlebot, for assessing the […]
Google Integrating AdWords Into Google My Business for Local Business Owners
Google seems to be quietly adding AdWords integration into Google My Business accounts, based on some new screenshots we are seeing of the GMB dashboard. This change will make it easier for local businesses to advertise, as not all business owners are as well versed in how to use AdWords. When logged into the Google […]
Google Allows Businesses to Manage Local Listing from Search Results
Google has just made it a lot easier for local business owners to update their business listings. The local listings can now be updated directly from the Google search results. Previously, site owners had to login to Google My Business in order to make changes to their listings, such as contact information or updated hours. […]
Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google
Normally when one does a site move – whether for https or moving to an entirely new domain, one of the steps to to redirect all the old site pages to the new ones. This helps Google match up the old pages to the new ones, as well as transfer all the ranking signals, including […]
Google Now Showing AMP Results in Featured Snippets
It seems that if you have an AMP page and also have the featured snippet that Google will now show the AMP version in the featured snippet. When AMP first came out, Google was still using the mobile version of the page if the page that won the featured snippet also had an AMP version. […]