On April 23, 2015, I received a press release announcing that Sebastian Tomich, Brendan Monaghan, and Jean-Christophe Demarta will each assume the role of senior vice president of advertising at The New York Times Company, effective immediately. Now, if that sounds like a lot of senior vice presidents, consider this: I was in the supermarket […]
How Hot Is Video Ad Buying and Marketing Technology? Follow the Money!
If marketers want to know how hot video ad buying and marketing technology has become, then they should listen to the advice of Deep Throat, the informant who helped reveal the Watergate Scandal: “Follow the money.” Recently, three companies in this sector have announced new rounds of funding, indicating that investors think video ad buying […]
Press Release SEO Is Not Dead, It’s Resting!
Back on July 21, 2014, I contributed an article to The SEM Post entitled, “It Just So Happens That Press Release SEO is Only MOSTLY Dead.” Here we are – a little more than 8 months later – and it appears that my article needs to be updated. On March 11, 2015, Tom Bergin of […]
Experienced Mobile Marketers Show Strong Interest in Ad Opportunities Involving Wearables, Connected Cars, and Connected TVs
According to a new study, 76% of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically. The study was commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum. Based on […]
Top 10 Super Bowl Ads for 2015 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers use. On the Monday morning after the Super Bowl, Unruly, video ad tech company, released […]
How Marketers Can Influence the YouTube Autoplay Feature
As The SEM Post reported yesterday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. YouTube has been testing the autoplay feature since early December 2014, but it actually leverages the “Related Videos” section, which has been a significant source of views for many channels as far […]
Flipping the Webinar – Advanced Tips from Industry Expert on Re-imagining Stale Webinars
Most search engine marketers have read Seth Godin’s ebook, “Flipping the Funnel.” Now, another industry expert is sharing some advanced tips and techniques for “Flipping the Webinar.” Michael Kolowich is a recognized pioneer and innovator in internet content, high-technology marketing, and the application of digital video technology. He is currently CEO of KnowledgeVision Systems, an […]
Marketing Lessons Learned from the 2014 VW Super Bowl Commercial: Wings
The Big Game (aka the Super Bowl) is coming … again. As sports fans tune in to cheer on the New England Patriots or Seattle Seahawks, plenty of viewers – including lots of search engine marketers – will be waiting to see the always-popular unveiling of new ads on YouTube as well as on NBC. […]
Google to Tell Brands When Their Video Ads Are Actually Seen
According to Neal Mohan, Google’s Vice President, Video & Display Advertising,” Today’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete […]
What Social Marketers Should Be Watching for 2015
Jon Elvekrog, the CEO and Co-Founder of 140 Proof, a mobile media company that uses social data to improve ad targeting, has some interesting predictions about upcoming trends in ad tech, marketing, social, and data. 140 Proof has created Blended Interest Graph technology, which combines public data from many social platforms. This enables large brand […]