Google AdWords has announced a new change that allows advertisers to include their Google Analytics audiences as a remarketing list for Google Search ads, all without requiring extra tagging changes before you can run them. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors’ past activity on […]
Lead Ads Finally Coming to Facebook
Facebook is finally adding lead ads as an ad option for advertisers, which allows advertisers to place easy call to action buttons that would automatically include contact information from Facebook. We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information. The […]
Google Testing New URL Color in Search Results
You have to have a pretty eagle eye to spot this latest Google test, which seems to be tested on only a small number of users. Google is testing a new shade of green for the URL line in the Google search results. Binghamton Times was the first to notice the change, which was only […]
Google Missing Thumbnails for Some Search Results
Some search results that would normally display a thumbnail are missing their images in Google. While it isn’t clear why some of the thumbnails are empty, it is definitely unusual and a bug/issue I haven’t seen before. When you view the image however, it shows that the thumbnail is simply a 1×1 pixel white image. […]
Java Updates Change Search Engine & Homepage to Yahoo
The good news is that Oracle won’t try to install the Ask Toolbar when you do a Java update… the bad news is that it wants to change your default browser, homepage and new tab page to Yahoo instead. Yahoo has replaced Ask in a new deal that could potentially convert millions of Java users […]
Best Practices for Adding a Store Locator to Your Site
As a frequent traveler, I use the store locator on a company’s website all the time. While some sites surpass expectations (thank you Starbucks!), others are so poorly done that I am likely to either skip a planned trip to the store or end up at a competitor’s website and business instead. Here are the […]
ICANN Wants to Ban Domain Privacy for Commercial Sites
ICANN is considering a move that would make private domain registration a thing of the past for all commercial sites. This means that users would no longer be able to use a service such as “Domains by Proxy” in order to hide their true identity from anyone who does a WHOIS lookup. This potential change […]
Getty Images Blames Google, Not Competitors, for Low Sales
Getty Images has joined EU’s antitrust investigation against Google as an “interested third person” this month. They are taking Google to task for what they feel are issues caused by Google, specifically with image search, that hurts both their sales and Google traffic. But when you look at it a little close, what is interesting […]
Amazon Improving Review Algorithm With Machine Learning
Amazon has one of the most robust review systems for products, and the reviews – especially for popular products – can be extremely valuable. So valuable that many people read Amazon product reviews even when they do not plan on purchasing the product through Amazon. However, for lesser known products, it can be a bit […]
Not All Emojis Removed from Google’s Title Tags in Search Results
After a wait of a couple of months, Google finally removed the emojis in the search results. However, some emojis apparently escaped the title tag purge by Google. Here is an example of the yellow caution / danger sign that managed to slip through. These were displayed in Firefox, but they displayed unknown character […]