In a surprising move, Larry Page has transferred leadership of multiple core products from himself to Sundar Pichai, a Senior Vice President at Google. Pichai was previously in charge of Android, Chrome and Google Apps, and will now see research, search, maps, Google+, commerce and ad products and infrastructure added to his responsibilities. Page will […]
Twitpic Handing Over Domain Name & Archive to Twitter
In what seems to be the final chapter of Twitpic, the original photo sharing service for Twitter users, the company has agreed to hand over the twitpic.com domain name and photo archive to Twitter. We weren’t able to find a way to keep Twitpic independent. However, I’m happy to announce that we have reached an […]
YouTube’s Gaming Division Hires eSports Commentator Ryan Wyatt
YouTube is continuing their push of their YouTube gaming division by hiring eSports commentator Ryan Wyatt. Wyatt, who is also known as his gaming handle Fwiz, made the announcement on Twitter from an Major League Gaming (MLG) event in Ohio this weekend. Update: I’m now the Head of Gaming @YouTube! I’m excited to be working […]
New Top Level Domains Have No Ranking Advantage in Google, Not Geotargeted
John Mueller from Google reminds webmasters that the newly added TLDs do not come with any ranking benefit in Google. It’s been a while since Matt posted https://plus.google.com/+MattCutts/posts/4VaWg4TMM5F , but this is still the case. There’s no inherent advantage in search that comes from using any of the new top-level domains (TLDs). They’re also not […]
Bing Ads Adding Third Party Publishers in AdSense-like Program
Bing Ads is planning to add quality third party publishers to their network to display ads from Bing Ads advertisers. David Pann made the announcement at Bing Ads Connect in Redmond Thursday. The program would be similar to Google AdSense, with ads being displayed on publisher sites that are triggered both through search and contextual. […]
German Publishers Ask Google News to Display Snippets & Thumbnails Again
German publishers of multiple news sites have asked Google to start displaying snippets and thumbnails once again, 3 weeks after Google removed them from Google News. In a highly publicized case, 200+ German news publishers were fighting Google in court over the use of snippets and thumbnails in Google News, and Google made the decision […]
Bing Ads Launch Universal Event Tracking Tags
Nishant Gupta from Bing Ads announced Universal Event Tracking (UET) at the Bing Ads Connect event in Redmond, Washington Thursday. It allows advertisers to create and define goals in order to get greater depth of conversion reporting and tracking. Universal Event Tracking is similar to Google AdWords Universal Tags. It is the first step towards […]
Receive Lots of DMCAs? Expect to Rank Lower in Google
Google has added some new online piracy tools and features, but one in particular has the possibility to affect webmasters, particularly those who are on the receiving end of DMCAs filed with Google. In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA notices. […]
Google Wants to Visit Online Marketing Teams in Their Offices
Google wants to learn more about how companies use Google Webmaster Tools as well as how they manage content and infrastructure, and they are willing to come to you to do it. Gary Illyes, a Google Webmaster Trends Analyst, has posted on Google+ looking for companies willing to have Google visit them as they go […]
Penguin 3.0: Is it an Update or Merely a Refresh? Google’s Response
When Penguin began rolling out Friday night, we all assumed this was the long awaited Penguin update. After all, with over a year to work on it, many assumed it was a new groundbreaking Penguin that would leave the old one in the dust in terms of spam fighting. So while a year is a […]